AMD Ryzen hard Intel! Toothpaste factory one-man show ended

[Abstract] AMD launched the AMD Ryzen series of products, not only to give consumers a super performance and affordable prices. AMD also took into consideration the long-term development of the roadmap, and the price will undoubtedly mobilize users to choose the AMD platform.

Text / Tencent Digital Zhou Shuo

At 1 a.m. Beijing time on the 22nd, AMD held a grand Ryzen Tech Day event in San Francisco. At the opening ceremony, Ms. Su Zifeng, the CEO, introduced new products personally. This time Ryzen Tech Day is not only a comprehensive feature display, but also a comprehensive disclosure of the specific price of the product and the specific time to market. Through a day's understanding, we discovered that most of the rumors including performance, price, and power were true before. A powder that had been waiting for a long time was finally about to see the real thing! In China it has a definite new name - AMD Ryzen. Do not know this time, in the face of old rivals strong products, "toothpaste factory" high-level mind what taste children.

AMD's goal is to make the new processor into an unprecedented product, with superior performance, superior productivity, and price overclocking. These features help AMD rise again. So AMD Ryzen's 2017 campaign for AMD is definitely a big event for AMD's recent decade.

AMD has always believed that only a strong processor performance can bring high-performance computing experience, which is of great significance for AMD. High-performance computing will bring about an upgrade of the gaming experience, an overall increase in productivity, an increase in the immersiveness of VR/AR, an expansion in the field of scientific research and education, and a technical upgrade of cloud services.

So Ruilong AMD Ryzen came and everything was different.

Ruilong AMD Ryzen's four-year sword is also AMD's ten-year technical reincarnation!

In order to create the AMD Ryzen series of products, AMD has devoted itself to designing and manufacturing for four years. The product starts from a blank sheet of paper. More than 2 million hours of engineers design manufacturing time, giving it unprecedented performance. The important thing is that it is not a temporary product, but it will be a mature road map that AMD will continue for many years.

The enthusiasm of players for AMD Ryzen can be said to be unprecedented, and foreign players eagerly expressed “I cant wait any longer” on the social platform. Chinese players have also been eagerly looking forward to AMD Ryzen after a long period of Intel-led market formation.

Previously, during the engineering period of the Sharp processor, AMD gave it a conservative goal of achieving an amazing 40% (performance-to-power ratio) growth, which is considered impossible by the outside world or even among industry peers. However, when today we really see the market-leading AMD Ryzen 7 processor, it has already had a more significant improvement than the previous engineering product, and the performance improvement of more than 52% (performance to power ratio) is not only broken The voice of questioning also provided AMD with a perfect turnaround opportunity. This is an important moment for AMD to regain its glory on processor products since the golden age of AMD in 2007 and 2008. Although the product is a sword after four years of design and development, AMD Ryzen is definitely a once-in-a-decade technology round for the whole history of AMD development.

Named labels are just like Intel's "hard"

Information that meets previous exposures AMD Ryzen will directly use the AMD Ryzen 7, 5, and 3 naming conventions for product positioning. This completely identical naming with Intel has changed the way that A4, A6, and A8 deliberately avoided, but it has shown a consistent naming convention that “is to be tough with you”, which shows that AMD is new to this product. information. Of course, this briefing only highlights the situation of AMD Ryzen 7, and rumored information on mid-range products and low-end products will be announced in succession.

The first products listed in the AMD Ryzen 7 Series will include the AMD Ryzen 7 1800X, AMD Ryzen 7 1700X and AMD Ryzen 7 1700. All three products use 8-core and 16-thread design, starting from 3.4GHz and 95W TDP, and gradually improving their positioning. Specific specifications are as follows:

The highest-end AMD Ryzen 7 1800X, 8-core 16-thread design, the default frequency of 3.6GHz overclock can reach 4.0GHz.

Located in the middle is the AMD Ryzen 7 1700X, which also uses an 8-core 16-thread design. The default frequency is 3.4GHz, overclocking speed is 3.8GHz, and TDP is 95W.

This series is more introductory one is Ruilong AMD Ryzen 7 1700, it uses 8-core 16-thread design, the default frequency of 3.0GHz, overclocking up to 3.7GHz, TDP is only 65W, 2 cache +3 cache space to achieve 20MB.

Performance fully catch up with "toothpaste factory"

Judging from the previous exposure information, the AMD Ryzen 7 is capable of keeping the same performance as the i7-6900K. However, in fact, the AMD Ryzen 7 Series achieves the Intel high-end product by demonstrating the on-site large-screen display. The overall transcendence. Therefore, the product development process of the previous exposure should only be the status of an incomplete engineering version. The majority of A powder can be assured of the officially listed version.

Processor manufacturers have always given priority to adopting their own testing software when doing some performance comparisons, and they lack fairness for ordinary consumer users. However, Ms. Su Zifeng, the CEO of AMD, directly came up with the CINEBENCH R15 that we most wanted to see. This is recognized by the industry and is also the most familiar processor running software for our average consumers.

Among them, AMD Ryzen 7 1800X AMD Ryzen 7 in the CINEBENCH R15 live run demonstration, multi-core performance out of the 1619cb horror score, compared to Intel's current strongest i7-6900K 1474cb, with a performance lead of about 9%. The single-core performance is 162cb, which is exactly the same as i7-6900K.

The AMD Ryzen 7 1700X received a high score of 1537cb in the CINEBENCH R15 test, compared to the 1108cb of the same-level product i7-6800K, and the advantage was clearly 39%.

Ruilong AMD Ryzen 7 1700 counter i7-7700K is more cost-effective, also in the CINEBENCH R15 this software ran out of the amazing results of 1410cb, compared to i7-7700K only 967cb score, performance leading to 47%! In another testing software called HandBrake, the AMD Ryzen 7 1700 is 61.8 seconds ahead of the 71.8 seconds i7-7700K. If the file size is larger, the value of this lead will be even greater. Obviously. In addition, do not forget that AMD Ryzen 7 1700 is only a 65W product, and i7-7700K is 91W, leading the performance, lower power consumption. If you calculate the performance-to-power ratio according to the past routines, the AMD Ryzen 7 1700 leads the i7-7700K even more.

Ruilong AMD Ryzen 7 three products support overclocking

It is worth mentioning that this exposure of the AMD Ryzen 7 series in addition to the overall performance beyond the old rival Intel, another feature is that all three exposed products support overclocking. Although this is in line with the relative number of Intel products, it has been rumored that AMD's new products will all support overclocking, and at least the three products that have been exposed so far have made a good start. After the follow-up product lifts the ban, we can have a chance to learn more.

More high-performance but only half price! i7-6900K does not need to sell directly

Said a half-day performance, if the price is not to force, in fact, AMD Ryzen is very difficult to break the current market structure, allowing users to actively migrate to the AMD platform above, after all, the platform migration is cost and determination. According to the results of market research, 99% of users will choose products under $500, and almost no one will choose products that are priced out of proportion like the i7-6900K.

It was rumored that the price of the new AMD Ryzen series will be very attractive to users. Regarding the price, Ms. Su Zifeng, CEO, revealed the answer directly on this Ryzen Tech Day. Among them, AMD Ryzen 7 1800X has better performance than i7-6900K, but only half price, half price! This simply does not let i7-6900K such a top product sell well. Either stop selling or reduce the price by 50%. This is the way in front of Intel i7-6900K.

Specifically, the AMD Ryzen 7 1800X is priced at just $499, while the i7-6900K is priced at $1,050.

The AMD Ryzen 7 1700X boasts a performance that exceeds the i7-6800K, leading a 39% lead, but at a price of just $399, well below the $425 for the i7-6800K.

The AMD Ryzen 7 Series entry-level 1700 is priced at $329, which is a lot lower than the i7-7700K's $350.

The current domestic specific listing prices have also been exposed, Rui Long AMD Ryzen 7 1800X price 3999 yuan, Rui Long AMD Ryzen 7 1700X price 3099 yuan, Rui Long AMD Ryzen 7 1700 price of 2499 yuan.

The AMD Ryzen 7 Series is the first high-performance product to be exposed in the new product. Compared with Intel's huge price advantage, it will make such a top product closer to the user, so that more users have the opportunity to use its extreme performance. Excellent price control and product performance will make users more willing to switch platforms to embrace AMD.

February 22 Jingdong/Tmall can book on March 2 officially opened

AMD does not intend to make futures this time. Products are being shipped to the world. And a good news was announced at the conference. The scheduled launch date of the product is February 22, Pacific time. The starting channel includes channels that Jingdong, Tmall, Amazon and other domestic users are very familiar with. The top three products will be officially launched on March 2nd, Pacific time. At that time, domestic ordinary users can share the new experience brought by Ruilong AMD Ryzen 7 series products with global users.

Good horses are equipped with good saddles, and the new processors themselves are good. Of course, they also need the perfect cooperation from OEMs. From the current announcement, the first OEM OEM motherboard products include ASUS, Gigabyte, MSI, Biostar, ASRock and other five manufacturers. . More than 82 motherboards will meet with users one after another. For some time in the future, there will be 19 PC manufacturers expecting 200 OEM OEMs to be available in Q1 2017.

AMD is reflecting on the new roadmap for Intel

As the only company in the industry that is fully focused on graphics computing, high-performance computing and overall solutions for CPUs, AMD has impressive technological capabilities that other companies cannot achieve. It is clear that this “other company” is referring to rivals Intel and NVIDIA. At present, AMD's service partners are all over the industry. Graphics products occupy almost all mainstream home game console platforms. Even Apple has fully adopted AMD graphics products. But for a long time, AMD is busy with the dual-line business of the processor and graphics card because of the small volume, which also makes it difficult for AMD to make breakthroughs in the high-end processor products to break through competitors Intel's products.

However, after this launch of AMD Rezen, four years of grinding a sword, the performance is so dazzling. According to the normal thinking, AMD should take the opportunity to set a flush price for high-end products, reflecting the brand value of the product, but it is not true. Why does AMD give such an affordable price? The reason is very simple, because the ZEN series architecture is a long-term route plan. The product will be iterated for several years. The currently confirmed architecture name can already meet the next generation or even the next generation of products. 2017 will be a busy year for AMD. In the 12-18 months of the official launch of AMD Ryzen, AMD will come up with more products such as the AMD Ryzen processor and Vega graphics card.

Therefore, AMD launched the AMD Ryzen series of products, not only to give consumers a super performance and affordable prices. AMD also took into consideration the long-term development of the roadmap, and only mobilized the enthusiasm of users for AMD products, so that users facing more platform choices and facing product iterations chose the AMD platform to select the AMD Ryzen processor, making the AMD platform subverted. With the huge shift in market rules, AMD's future road map can go more smoothly.

This is the first generation of AMD Ryzen's products, or more specifically, the mission of the top Ryzen 7 in the strategic sense.

Looking back at Intel, it is true that Intel’s pursuit of processor advancement in recent years has been too relaxed. There have been less than 10% increase in the 2nd and 3rd generation products, which is aptly referred to by the majority of Chinese netizens as the “toothpaste factory”. AMD has surpassed the "toothpaste factory" from performance. This is another milestone in the history of AMD products. From the $1.8 share price in February last year to nearly $14 share price in February of this year, AMD's market value has nearly doubled in the multiple drives of VR/AR and AMD Ryzen.

It is true that Intel is in the cloud computing, Internet of things, artificial intelligence, VR / MR and other fields layout, the next big game. However, if the original field is weakened or even overtaken by distraction, then this big game is sure to have problems.

It is reported that just when AMD released the AMD Ryzen 7 series processor, the i7-7700K in the market just had to be quickly listed, and it was not known that the remedy could not come soon. I think Intel really should reflect on how the gradual development of processor products and marketing strategies in recent years should be adjusted. We will continue to pay attention to the situation of the new AMD Ryzen listing, as well as the impact and changes in the market.