Appliance companies start a new model of sports marketing

On February 16, the organizing committee of the 3rd Haiyang Asian Beach Games signed a sponsor cooperation agreement with Vantage Co., Ltd. In the next few months, Vantage will undertake more than 2,500 Torch Dances at the Asian Beach Games. Manufacturing tasks.

Huang Qijun, president of Vantage shares, said that on February 16, the organizing committee of the 3rd Haiyang Asian Beach Games signed a sponsor cooperation agreement with Vantage Co., Ltd. in the next few months. Vantage will undertake more than 2,500 "Fengwu Sands" torch manufacturing missions at the Asian Beach Games.

Huang Qijun, the president of Vantage Co., Ltd., said that in the "Fengwu Sands" torch, Vantage added the latest research and development of innovative technology in the past two years to make its burners, valves, and gas bottle switches more structurally sound. At the same time, in order to reflect the concept of low-carbon and environmental protection, the fuel used is commercial propane gas, and it has no pollution to the environment after combustion.

In recent years, many home appliance brands have begun to sponsor sports events. Unlike before, Vantage is no longer simply relying on key events to create marketing hot spots. Instead, it seeks to find a joint point of cooperation in more and more detailed sports events, creating a win-win situation.