Appliances electricity supplier direct double 11

With the continuous development of the Internet and the ever-increasing influence of online channels, the Double Eleven has become an emerging shopping festival to replace the traditional Eleventh Golden Week. The powerful explosive power of online channels has caused brand manufacturers to take a look at it, with home appliance suppliers pointing to double-eleven.

It is understood that the scale of sales of home appliances network has increased rapidly. In the period of only two-tenths, Skyworth Tmall flagship store stocks 100,000 TVs to prevent out-of-stock, and the brand TVs sold on the Internet are not the old models that were considered by the public to clean up inventory. However, it also enjoys the country's latest energy-saving subsidy policy, and the product's environmental protection and energy-saving quality has been effectively guaranteed.

Ji Yitian, Director of E-Commerce Division of Skyworth Group, also revealed to reporters: “The Skyworth e-Commerce Division's sales this year will be three times that of last year. We not only have a price war as a means to attract attention, through the e-commerce platform. , we have launched a personalized product customization and hope to make this consumer-led, low-cost and user-friendly promotion through the interactivity and wide-area of ​​e-commerce.This customization model will be an irreversible trend. Will continue to work on the development of personalized custom products, so that consumers take the initiative to participate in the wave of electronic home appliances.

"This year's 8.15 e-commerce war can be said to be a watershed in the home appliance retail industry. Through this campaign, home appliance network channels have enabled more and more consumers to realize the convenience and benefits of home network purchases. In the past, the Mid-Autumn Festival National Day should be a network and entity competition. The promotion Golden Week, but this year is directly ignored by the majority of home appliance electricity providers.In the traditional shopping mall, the marketing value of the "Single Festival" is not great, but on the Internet, the Internet users with vitality and entertainment are very easy to put The commercial value of this festival was fully released and became an important node for many netizens crazy shopping.In addition, since the network channels have no geographical boundaries, minimizing the cost of channels and facing hundreds of millions of users at the same time, the marketing effect is doubled. Zoom in.” said Tian Yuan, brand director of the new seven-day electrical network. "Our new seven-day electrical network as the largest partner of Tmall Electric City, has begun to prepare for the joint promotion of Tmall Electric City at the end of September. It has launched large-scale group buying activities such as brand groups and 10,000 people groups, and has jointly The nine brands Skyworth, LG, Changhong, TCL, Konka, Tsinghua Tongfang, Panda, Sony, and Panasonic will be provided with a double-eleven-dollar blood supply.