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OC Optronics product unit associate Chen Hongxiang pointed out that in the current situation, the 240Hz-driven 4K LCD TV has almost the same picture as the Full HD OLED screen, resulting in the original advantage of OLED is not, OLED is necessary to go higher With the specification of 4K2K, it is possible to find a place to survive in this eyeball battle. Therefore, Chen Hongxiang emphasized: "Yoda's strategy is to directly implement OLED in 4K specifications."
In addition, when the LCD already has a 4K specification, the OLED has to achieve the same specifications. But IME analyst Liu Meijun said that to make 4K OLED TV, technology is not a problem. The biggest problem is price. "For TFT-LCD, through 4K specifications to create topics and increase profits, the issue of OLED is how to enter the market. She believes that the three key factors in the development of OLEDs are product life, educating consumers and lowering prices.
High prices have always been a major obstacle to the popularity of OLEDs in the market. The basic specifications of OLED TVs are currently facing high sales and the sales are sluggish. LG even plans to donate 1 million won (about NT$27,000). Pure gold cards are available to consumers who pre-order OLED TVs, not to mention the higher specification 4K, which is more expensive.
LG and Samsung believe that the OLED market must undergo a long period of brewing until the possibility of large-scale sales in 2018. 
Recently, two Japanese brand manufacturers SONY and Panasonic exhibited 4K LCD panels. This news shocked South Korean manufacturers who had a leading position in OLED development. The cooperation between AUO and SONY has affected the supply chain, forcing other panel makers to start pushing OLEDs from Full HD to 4K2K this year.