Chen Junji: IC driver emphasizes cost-effective solutions for different luminaire designs

On March 21st, the 2014 China LED Lighting Supply Chain Good Product Tour Symposium hosted by Gaogong LED and Zhejiang Lighting Association was held in Hangzhou Huajia Villa.

Gaogong LED, with its excellent suppliers of components and accessories at home and abroad, helps Hangzhou LED lighting companies to further optimize the procurement channels of raw materials for lighting enterprises through on-site display and communication, and through screening and introduction of high-quality, cost-effective upstream yuan. Equipment and lighting accessories resources, in order to improve the quality of LED lighting products, while reducing product costs, to create favorable conditions for the export of Hangzhou LED lamps overseas.


"The long life of LED lamps, many times bring some misunderstandings to the company's product positioning." Chen Junji, director of product marketing lighting products, believes that companies can "sacrifice" product life to improve product quality. LED products are not only to provide functional lighting, but also to let users feel the benefits and convenience brought by LEDs all the time. By creating differentiation, the lamps have higher added value.

Specifically, it can be done from the two aspects of “change” and “unchanged”. One is to “change the change with constant change”, let the lamps shine brightly, and the second is to “change the change with goodness” and let the lighting The product is capable of automatic brightness adjustment, temperature automatic balance control, manual dimming control and other functions.


At the same time, power supplies and ICs, which are key components of LED luminaires, are undoubtedly facing strong price cuts, forcing IC manufacturers to continually adjust and propose new drive power solutions to help their upstream customers reduce costs.

Accumulation Technology has chosen the Nugget market segment to provide more value for the downstream customers and even the end consumers while achieving high cost performance.

Chen Junji said that consumers' demand for lamps is not only reflected in the "price", but more in the "value". This also means that only the lamps that can provide lighting functions can no longer meet the market demand, and some lamps with intelligent functions such as dimming and color grading will be more favored by consumers.

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