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According to data released by McKinsey & Company, China's consumer electronics market is growing at a rate of 12% per year, and the total market will reach $125 billion in 2010. The Consumer Electronics Association predicts that by the end of 2010, Chinese will buy 25% of global consumer electronics. These predictions have driven global consumer electronics manufacturers and retailers to enter China's huge market and compete fiercely. The 2007 China International Consumer Electronics Show, which closed recently, has made people see the clues.
Chinese and foreign giants compete for white electricity industry
At present, the global white goods industry is gradually turning to the Chinese market, regardless of production or consumption. The white goods produced in China have exceeded 60% of the global market share, and China's high-end market is also becoming a concentrated area for Chinese and foreign manufacturers to attack. At the International Consumer Electronics Show, the world's four major white-light manufacturers GE, Siemens, Haier and LG, which together accounted for nearly 70% of the global white-light market, appeared on the stand.
In addition, the exhibition also attracted large chain agencies such as Best Buy, Wal-Mart, American 360, Carrefour, Lotus, Gome and Suning and hundreds of buyers. The rush of channel dealers indicates that the situation of white goods manufacturers plunging into the Chinese market is coming.
Household appliance experts analyzed that the white electricity industry still has broad development prospects. For most domestic white goods manufacturers that have not yet experienced major technological innovations, they must seize opportunities and improve the competitiveness of local enterprises.
Digital entertainment market is optimistic about the future
In recent years, despite the extremely sluggish domestic audio industry, the international giants have begun to transform their marketing strategies and enter the digital audio industry, the world's leading audio technology industry, which is the first time in China's digital entertainment industry. Demonstrate its audio technology and related applications in areas such as HD entertainment, PC, digital TV and consumer electronics entertainment products.
Chen Shurong, vice president of Dolby Laboratories China, said that the audio industry not only includes pure audio amplifier equipment, but also more choices and more powerful technologies to make entertainment equipment with excellent audio performance.
According to experts' analysis, China is becoming a region where the global digital entertainment and creative industries are growing at a faster rate. The broad market prospects make China's digital entertainment industry increasingly important in the world and become the focus of foreign giants. Domestic enterprises should recognize the status quo and trends of the digital entertainment industry, learn from domestic and international development experience, and explore investment opportunities from all aspects of the industrial chain to find potential opportunities to enhance competitiveness.
Blu-ray DVD advantage
Around the next generation of high-definition DVD players and disc market, the two camps, Sony-led Blu-ray DVD and Toshiba-led HD-DVD, have been in a fierce battle. At the expo, the two international high-definition standards camps launched a number of movie players and multiple DVDs.
The main members of the Blu-ray DVD standard camp, Sony, Panasonic, Pioneer, Samsung and Philips, exhibited for the first time and exhibited their new Blu-ray products. The DTS, the provider of sound technology in the Blu-ray camp, was also officially exhibited in mainland China for the first time. According to industry insiders, the Blu-ray camp is stepping up its efforts to enter the Chinese market. In the previous market promotion, the HD-DVD camp took a step forward, and now the Blu-ray camp is trying to pull back a game.
It is reported that with the popularization of high-definition digital TV, Blu-ray technology with strong industry support and combining network, computer, film and television and digital TV will have broad prospects in the domestic market.
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