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The Chinese Rapper who was produced by iQiyi became a long-term journalist. “China’s Road to Hip-Hop and King†has been receiving attention due to its dazzling performance since November 4th. 19.416 million times, the same name microblogging topic to read up to 180 million. It can be seen that “China’s Road to Hip-Hop and King†is the quarter of “China Hip-Hop†and once again realized the broadening of the IP derivative dimension. The high quality demonstrated in the program makes it possible to gain a glimpse of the results of the broadcast. At the same time, it also effectively continues and enhances the hip-hop culture and user influence.
The fifth issue of "China's Road to Hip-Hop and Kings" on December 2 described the story of PG One's growing storm and returning to music. From "China's Hip-Hop" to the road, he suffered a crisis of forgetting words and gossip rumors. With a perfect "vacuum rap" strength to respect. Not only that, this show also revealed PG One's rehearsal footage, allowing users to see the fate of PG One's personality changes, see the hard work and experience on the road to the championship, but also for more users Together they witnessed the real rise of hip hop in China’s Chinese land.
As the leader of the video platform, iQiyi consistently adheres to the fine content and diversified layout of content ecology. Based on the phenomenal IP of “China Hip-Hopâ€, Super iQi has developed the Rapper trial with the warm-up phase and started broadcasting. The "History of Hip-Hop," "Hip Hop Headlines," and China's Rapper, which was launched after the end of the feature film, became a series of derivative programs such as "The Road to China's Hip-Hop and the King". This not only achieved the iQiyi's ecological content in hip-hop music. The overall layout, and "China's Road to Hip-Hop, King" as the exclusive content of the entire VIP network, has also become another exclusive experience of content that IQIYI has created for VIP members. In fact, iQIYI has a long history of exploring pure content VIP members only, from the previous “Undergraduates Come,†“Come to Champions,†VIP Member Exclusive Edition, “KengKongDao†VIP Member Pays The model, to the "China's Road to Hip-Hop and Kings" VIP member exclusive network, iQIYI continues to improve the video platform payment ecosystem with high-quality content and absolute leading paying user base.
In addition, "China Hip-Hop" also includes offline activities, scene experiences, and derivatives including various types of SKUs developed by hip-hop global tour concerts, McDonald's theme hip-hop store, hip hop advertisement song, and street fashion brand "R!CH". And other means to achieve the opening of the entire IP industry chain, allowing users to experience a complete closed loop entertainment ecosystem, and cultivate their willingness to pay. For a long time, iQiyi insisted on the refinement and diversification of pure network content. Through thinking and innovation in IP operations, it led the new form of pure network content payment, boosting the vigorous development of the content payment market in the video industry. Provides more possibilities for the advancement of the video platform IP business model.