Giants melee smart home market landing and concept ice fire two days

On August 11th, smart hardware company Cassia Langui Smart Butler opened crowdfunding in Jingdong and launched multiple intelligent solutions such as home music, smart home and family health. Not long ago, many smart home devices such as Skyworth and Ou Ruibo were also doing crowdfunding, and the relevant markets were showing hot scenes.

The huge market cake temptation has made Internet companies such as Alibaba and TCL Group (000100.SZ) and home appliance companies enter the smart home field. In mid-July, the “China Smart Home Market Special Research Report 2015” released by Analysys think tank shows that by 2018, China’s smart home market will be nearly 180 billion yuan.

However, despite the market's improvement and capital pursuit, the performance of the smart home market seems to be less optimistic in the process from concept to landing. The whole artificial intelligence application highlights the integration value of the entire large home industry eco-industrial chain. According to Zheng Yuxi, CEO of purple potato home improvement, it is difficult to integrate at present because of the interests of multiple companies.

“The giants are building their own closed-loop ecology, and it is unlikely to be open to competitors. If the so-called smart home appliances in a family use different standards and cannot be interconnected, then it is not a smart home in the true sense. , but 'pseudo-intelligence'. In the future, open market platforms such as Jingdong, Suning, etc., or solve the problem of 'integration'." Zheng Yuxi said.

Melee market

On August 11th, Cassia Langui smart housekeeper went online in Jingdong crowdfunding, focusing on creating an experience of creating cool music, smart home and family health in the family. It is understood that not long ago, Cassia held a new product launch conference, officially launched its Bluetooth router, transmission distance of 300 meters, indoors can penetrate three walls, and can achieve multi-point connection.

Not long ago, the new smart home product developed by Skyworth Group, Skyworth Smart Sockets, started Jingdong crowdfunding with a crowdfunding target of 100,000 yuan. This is the first time Skyworth Digital has put its own products on the crowdfunding platform.

In fact, the smart home market has been filled with a “smoke smell”. A number of Internet companies and home appliance companies such as Alibaba, Tencent, Haier, and Midea (000333.SZ) are also entering the smart home market.

Traditional home appliance manufacturers such as Haier, Midea and Gree (000651.SZ) are all in the process of accelerating the transformation of intelligence. Haier's main smart home project is Haier U+ smart life platform. The main purpose and goal is to establish a smart home field. Interoperability, industry standards for data sharing and service interaction. However, Haier's focus remains on smart home appliances.

Midea launched the M-Smart smart home strategy to accelerate the layout of the IoT home market. Although in the specific strategic planning, the United States and Haier are different, but the breakthrough point is hardware appliances, in the smart home other hardware equipment and software applications, etc. have no advantages.

Internet giants are also actively participating in smart home wars, such as Tencent, Baidu, JD, and Ali. They are doing big data and cloud services. The advantage is in cloud services. They hope to establish a standard for other smart device companies to adopt their own standards. These Internet companies can get big data through the cloud platform and make the ecology better.

In fact, the three major telecom operators in China Telecom, China Unicom and China Mobile have deployed smart homes a few years ago, but the results are not good and no suitable breakthroughs have been found. For example, in 2010, China Telecom has signed an “E-store project” strategic cooperation agreement with Haier, and the two sides cooperated in smart homes; in the same year, China Unicom also took the initiative to launch 3G smart air conditioners; in 2011, China Mobile launched TD-SCDMA wireless communication technology and IoT technology's "livable", from the security early warning, home appliances remote control, wireless routing and other aspects of the overall optimization of lifestyle and living environment.

The reason why many companies have laid out smart homes is its potential market cake temptation. According to the "China Smart Home Market Special Research Report 2015", the size of China's smart home market will increase significantly in 2016. By 2018, with the completion of the main smart home system platform and big data service platform, downstream equipment manufacturers are perfect, and smart home products are accepted by the consumer market, and the market size will reach 180 billion yuan.

Landing and concept ice fire two days

The hot concept of smart home has not only won the favor of the giants, but even many small companies are playing the "brand" of smart homes, making this market mixed.

Taking "smart sockets" as an example, 21st Century Business Herald reporters searched in Taobao, and the results showed that there were 23,700 pieces involving multiple manufacturers. According to the comparison results of "Zhongguancun Online" professionals on ordinary sockets and smart sockets, some smart sockets lack power signs, rated voltage, rated current, power supply characteristics, etc.; some smart sockets confuse the concept of safety certification, not The quality is qualified in the true sense; the smart socket is limited by its own structure, which makes it have great security risks.

These quality problems may be regulated by various regulations, and another problem that needs to be solved in smart homes is the entrance problem. It is understood that the competition among the giants is intensifying on this issue.

Cassia CEO Zhao Fuyong pointed out to the 21st Century Business Herald that smart appliances can be remotely controlled as long as they can be connected to the wireless network, but the reality is that product interconnection between brands often requires very complicated setup and authorization, even between brands. The interconnection of products also requires permission under a complex system.

Industry analysts pointed out that the lack of technical support is the root cause of the difficulty of landing smart home products. Cross-industry giants frequently produce single products, but they are still lacking in the research and development of system intelligent product technology. According to reports, Bluetooth, Thread, WiFi, ZigBee, Z-wave, etc. are currently widely used in smart home products.

Among them, ZigBee is an internationally popular wireless communication technology, and each network port can access up to 65,000 ports, but its compatibility is too poor, and currently there are only a few companies that have ZigBee full set of smart home products in China. .

And Bluetooth has a short distance and other defects, but Cassia Langui smart butler created the "Bluetooth new game", Bluetooth router will extend the transmission distance to 300 meters, and can penetrate 3 walls, which is a breakthrough for indoor smart home . It is understood that the Bluetooth router does not require any changes to the terminal equipment; secondly, Langui Smart Butler can connect 22 devices at the same time and keep the connection stable; finally, Langui Smart Butler can route the connected Bluetooth devices. And connect to the Internet via WiFi to solve the remote control problem of the device.

Langui Smart Butler can also have a range of applications. "For example, children's body temperature and parental blood pressure data can be transmitted to mobile phones through Langui smart housekeeper." Zhao Fuyong said, "In addition, Langui smart butler can also be used for home security, such as connecting smart door locks, surveillance cameras. , smoke alarms, etc."

However, in the future, whether this new Bluetooth gameplay can be widely accepted by the market still takes time to test.

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