How to develop LED companies with huge rural market prospects?

Channel breakthrough: LED wants to "illuminate" rural markets

Since last year, with the downturn in the European and American markets, the domestic market has gradually become one of the main battlefields for many brand companies to fight. LED lighting, which has always been characterized by "high prices and high grades", has been greatly reduced in price along with its large-scale and industrialized application, which has made it possible to develop a vast rural market. The reporter learned at the Light Expo By the time, many LED companies regard the rural market as one of the main directions of the future.

The attractive prospect of the rural market has also been recognized by Liu Zhu, Marketing Director of Lamborghini Lighting Co., Ltd. in Zhongshan City. A survey shows that at present, incandescent lamps are commonly used in rural households in China, and their power consumption is 8 times that of LED lighting, and twice that of fluorescent lamps. With the intensifying energy crisis, energy saving has become a global consensus. In addition, LED lighting does not contain metallic mercury, is not easily broken, and waste can be recycled. It has become the first choice of new green lighting products in countries around the world.

"Almost all businesses, including LED companies, believe that China's LED agricultural lighting market will see gains in two years. From now on, the vast rural area will become one of the largest markets for LED lighting." Liu Zhu said that cold in foreign markets, In the downturn of the domestic real estate market, the LED lamp market in first-, second-, and third-tier cities has suffered a lot.

Some buyers also said that at the end of 2011, the project of "China will gradually phase out incandescent lamps and accelerate the promotion of energy-saving lamps" was officially launched. The vast rural areas will also become the largest market for LED lighting.

Question: Products "good quality and low price" test the competitiveness of enterprises

The reporter saw at the Neptune lighting booth that the price tag for the "Happy Family" ceiling lamp developed by the company was around 230 yuan per lamp. Manager Zhang said that their goal is to be a leader in LED ceiling lights in China, because the main market is the rural market, so they have tried their best in terms of price. "Attack on the rural market must be good and cheap." Manager Zhang said that compared with similar products, the company's products will be cheaper to 70-80 yuan / lamp, only in this way the rural market is more competitive.

With the rapid development of the rural economy and the improvement of people's living standards, farmers' requirements for the quality of living lighting are also increasing. But relatively speaking, the consumption power in rural areas is still insufficient. If the price of LED is too high, even if it is energy saving, it is difficult to promote. Therefore, how to maintain an advantage in price is the key for LED companies to participate in rural market competition.

Manager Zhang said that in 2011, the home lighting industry was struggling and wandering. The biggest bottleneck is undoubtedly the channel. The high-quality resources in the first- and second-tier markets are firmly controlled by the first-tier brands. Conditions, and the main consumer market of home lighting is the third or fourth-tier market, home brands want to increase sales share can only help dealers to develop township sales channels. To achieve "good quality and low price", on the one hand is to reduce manufacturing costs, on the one hand is to optimize channels to reduce operating costs, only by controlling costs, can we make greater profits.

How can experts change the lighting industry of Guzhen from the largest to the strongest?

The annual output value of 21,000 lighting companies in Guzhen is 17 billion yuan. Guzhen has become the country's largest lighting industry base, but the largest does not represent the strongest. How should the Guzhen lighting industry go in the next 10 years? During the Lantern Fair, the Guzhen Town Government invited 18 newly-appointed lighting industry consultants to make suggestions for the development direction and path of the Guzhen lighting industry. Several experts suggested that Guzhen should increase the intensity of enterprise mergers and integrations.

At the first annual meeting of industry consultants, Yu Xipen, secretary of the Guzhen Town Party Committee, expressed his "worries" about the current status of the Guzhen lighting industry: Although the Guzhen lighting industry is the largest in the country, it is not the strongest. There is still a big gap compared with other internationally renowned lighting exhibitions such as Milan International Lighting Fair. Guzhen Lighting does not recognize it. Intellectual property protection has become the biggest issue. Although many products in Milan Lighting Fair are produced by Guzhen Lighting Enterprise OED, they Guzhen enterprises are not allowed to participate in the exhibition.