Is 2017 the year of ultra high-definition content consumption?

The UHD Alliance, an industry organization dedicated to promoting the development of ultra-high definition HDR entertainment technology, recently announced the completion of the Ultra HD Premium standard for streaming media players, set-top boxes and personal computers. In addition, the Ultra High Definition Alliance extends the scope of certification to the monitoring field and hopes to maximize the interoperability among various products.

According to the organization’s prediction, by 2020, nearly 50% of U.S. households will have ultra-high definition television. By 2021, nearly one-third of the world’s households have ultra high-definition television.

Ultra HD Premium logo

Mike Fidler, chairman of the Ultra High Definition Alliance, said: "The 4K ultra-high-definition market is accelerating. With 4K ultra-high-definition television, 4K ultra high-definition Blu-ray player, 4K ultra-high-definition streaming media player, 4K mobile devices and 4K computer monitors and other new equipment As consumers appear to need guidance in one direction, the alliance has focused on certifying high-quality 4K resolution distribution from the very beginning, and consumers can verify that the product can achieve 4K ultra high definition by looking for the Ultra HD Premium logo on the device. HDR effect."

Consumer awareness

According to the Ultra HD Alliance, consumers are still less aware of HDR.

Warner’s Schell said: “Warner Bros. works closely with its counterparts in the consumer electronics industry to allow consumer electronics manufacturers to showcase our 4K HDR content as much as possible. This is an ideal way for consumers to understand the new 4K HDR TV. What kind of picture quality the 4K HDR can exhibit."

Hardware manufacturers are also doing their own efforts. Samsung Electronics USA announced on September 1 that it will cooperate exclusively with Xbox and use Samsung QLED TV as the official 4K TV partner of Xbox One X. In all kinds of Xbox and Samsung promotions in the United States, gamers can experience the Xbox One X on QLED 4K TV.