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Based on the above factors, Konka expects a loss of 1.6-200 million yuan in the first half of this year, compared with a profit of 509 million yuan in the same period last year. Due to the poor competition in the main business market, the company's performance has declined, so Konka has accelerated its approach in other areas.
According to Konka's announcement, in the first half of 2011, the company increased its investment in strategic emerging industries such as LED and semiconductor lighting. Although the cost is high, it has made breakthroughs in technology research and development of the above-mentioned industries, laying down the development of the company's emerging industries. The foundation.
[High-tech LED News] Konka Group recently announced its pre-loss announcement. Due to the decrease in domestic appliance market demand in the first half of this year, domestic color TV and mobile phone competition is becoming increasingly fierce, product prices are declining, and its research and development costs and manufacturing costs are increasing, plus foreign investment. The brand adopts a low-cost dumping strategy in the Chinese market, and the profit space of domestic home appliance brands is constantly being squeezed. At the same time, the turmoil in the overseas market of Konka and the deterioration of the export environment have led to a decline in sales revenue of the export business.