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For many companies, instead of being passively abandoned, it is better to actively seek solutions. In this process, cooperation with other companies or cross-industry cooperation is currently one of the more concerned ways.
As far as the current LED lighting industry is concerned, due to the serious homogenization of enterprise products, it is difficult for each enterprise to balance the interests based on the interests, which hinders the maximization of the internal resources of the industry to some extent. Even though some companies have vertically integrated LEDs, middle and downstream, they have had little effect.
The cooperation between industries is limited, and LED lighting companies seem to be a good choice to cross the industry. 
meeting venue
On July 10th, the “2014 China LED Lighting and Pan-Home Furnishing Industry Cross-border Summit and 2014 Gaogong LED Lighting Channel Conference†jointly hosted by Gaogong LED and China (Guangzhou) International Building Decoration Expo was held in Guangzhou, including Tsinghua Tongfang. Sunlight Lighting, Mulinsen, Xinteli, Sidon Lighting, Tongpu Technology and other well-known LED lighting companies and China's top ten integrated ceiling brands - Merkel, the country's top ten wooden door brands - Howley Door Industry, diversified high-end furniture Leadership brand--The heads of home furnishing brands such as Rongfeng Furniture gathered together to discuss new measures for cross-border cooperation between LED lighting and pan-home, and regain confidence in industrial development. 
Lin Jilin, general manager of Mulinsen Marketing 
Zhu Ming, general manager of Xinteli Marketing Division 
Chen Shi Lighting General Manager Chen Shi 
Pang Guiwei, Chairman of Tongpu Technology
Pan home will become the next lighting blasting point "This year is the first year of LED home lighting, LED home lighting in the future development situation is limitless." Gao Gong CEO Dr. Zhang Xiaofei said optimistically at the meeting. 
Dr. Zhang Xiaofei, Chairman of Gaogong LED
The High-tech LED Industry Research Institute (GLII) previously released a report saying that the total global lighting market in 2013 was 761.7 billion yuan, of which the home lighting market was 268.1 billion yuan, accounting for about 35% of the lighting market. market.
The home lighting market is vast, but in 2013, the penetration of LED lighting in the home lighting market was only about 10%. With market acceptance and product prices falling and product performance tending to stabilize, penetration is expected to reach more than 20% in 2014. 
Liu Wei, General Manager of Tongfang Lighting Division
The LED home lighting market is quite large, which has also attracted a large number of LED lighting companies. "In order to avoid the tragic situation of peer price wars, it is the general trend to choose joint marketing. It is an important choice for lighting companies to implement joint marketing with pan-home enterprises." Liu Tong, general manager of Tongfang Lighting Division, said at the meeting.
In general, “Pan Home†integrates all related industries by focusing on the core of “homeâ€. Under the "pan-home" mode, lighting companies can "jump" out of the lighting circle, and cooperate with furniture, kitchen and bathroom, doors and windows, building materials, ceramics and other enterprises to jointly develop their respective advantages, and ultimately achieve the development of the group.
As Liu Wei said, in this LED lighting industry, companies are paying more attention to overall benefits. Cross-border, alliance, product chain extension and integrated marketing concepts of one-stop procurement and service have become the norm.
At present, the scale of the lighting industry accounts for 3%-5% of the scale of the pan-home industry. A large part of the owner's satisfaction with living conditions is reflected in the quality of the light and the lighting environment.
For manufacturers, only by grasping the needs of users and constantly innovating, can we achieve the greatest success in the increasingly competitive environment of homogenized products. Market competition is everywhere. The key is to see who can integrate resources more. Strong.
Dr. Zhang Xiaofei believes that the future lighting industry will no longer be “sole aloneâ€, and the signs of cross-border integration in the lighting industry are becoming more apparent.
The statistics from the Gaogong LED Industry Research Institute also verified this. Statistics show that the proportion of cross-border integration of LED industry in 2013-2014 is 9%. The existing cross-border integration is mainly concentrated in the fields of media, film and television, equipment, etc. The pan-home integration case will begin to emerge this year. 
General Manager of Merkel, Shen Yeyong 
Xue Lianhua, Executive Vice President of Rongfeng Home
Using the Internet to build a pan-home thinking brand platform <br> <br> hand lighting pan-home cases continue to emerge, but want to achieve inter-enterprise integration is inseparable from building effective platform. In 2009, NVC Lighting's “Champion Leagueâ€, which was built by companies such as Nature Floor, was widely praised as a precedent for cross-border integration in the industry, but its actual influence was limited. 
Sun Wei, Director of Domestic Marketing, Sunshine Lighting
“Before the brand integration of Pan-Home is more of a kind of joint propaganda, the practical significance is less than the significance of propaganda.†Sun Wei, director of domestic marketing of Sunshine Lighting, believes that the failure of these cases is mainly because they lack an effective platform.
"This platform for pan-home cooperation must break the original business model and attract the supply and demand side through this platform, as long as this can form a benign cycle." Hu Wei said at the meeting.
In the Internet age, LED intelligent lighting has attracted the attention of the industry as a core subsystem of smart cities.
With the change of market environment, consumers are more and more active, and the phenomenon of asymmetry of discourse rights will be less and less, and the user experience will become more and more important.
"Intelligence is a real application platform. Through intelligent control, all aspects of family life are linked. This requires a smart cloud, router and other third-party platforms to complete." Hu Wei believes that the user experience is the overall home experience, not a single product. Experience, this will inevitably promote the multi-platform integration of pan-home.
Hu Wei believes that from the control to the induction of intelligent lighting, the future development of home is bound to be unified. Nowadays, the competition for intelligent products is not the Red Sea. The new competition point of LED products is bound to be through the establishment of a diversified and multi-category home product integration sales intelligent platform. Whoever joins first, whoever establishes the IoT platform first, can take the lead in leading the blue-sea strategy of future brand competition. 
[Text / high- tech reporter Luo Shenghua] With the gradual maturity of LED lighting technology, the future development direction of the entire LED lighting market has taken shape. As the saying goes, "the king is defeated," the industry's maturity and stability will surely have a large part of the company experience the pain of being abandoned.