LED lighting two camps against the national brand is alive or promising

From the successive resignation of Foshan Lighting, the founder of NVC Lighting, to the CCTV "Economic Half-hour" report on the industry chaos, the LED lighting industry has recently become the focus of media attention. The foreign brands are under pressure, the patents are self-respecting, the domestic enterprises are fighting for price wars, the small and medium-sized enterprises are reshuffled, and even the national policy is “spring rains like oil”. The LED lighting industry has attracted too much social attention.

Although the current national brand is still difficult to avoid the impact of foreign brands "patent big stick", but it is undeniable, such as Ai Jiuwa and other national first-line LED lighting brands have surfaced, and began to compete with foreign brands. The confrontation between the "two camps" in the future will soon be formed.

Foreign brands: hold high patent "Damox's sword"

LED lighting has the advantages of high luminous efficiency, energy saving and environmental protection, long life, small size, safety and earthquake resistance. It is another revolution of illumination light source after incandescent lamps and fluorescent lamps. It is flourishing in all countries of the world, and China is no exception. In October 2010, the National Development and Reform Commission and other six departments announced the "Semiconductor Lighting Energy-Saving Industry Development Opinions", suggesting that by 2015, the average annual growth rate of semiconductor lighting energy-saving industry output value is about 30%; it is expected that by 2014, the market size will reach 908.9 100 million yuan, the compound annual growth rate reached 69.2%.

The huge market cake makes multinational companies covet. On May 25, 2012, Osram, one of the world's two major light source manufacturers, settled in Wuxi. It is expected that the output value of 2 billion yuan will be formed in the next five years. Osram CEO Dai En said that the investment in Wuxi's new plant will be 100 million euros, and will continue to invest hundreds of millions of euros in the next five years.

Philips Lighting has maintained double-digit business growth in China. Its executives have publicly stated that in 2015, the LED business accounted for 50% of the overall business volume. In addition, Japanese LED lighting brands are also active: Japan's LED faucet "Nichia Chemical" announced that 80% of the future LED lighting products will be produced in China; Panasonic will expand China's LED products to 60; Toshiba will close some Japanese factories, will Production capacity is transferred to China.

At present, 50% of the core technology patents in the global LED field are occupied by a few large companies such as Osram, Philips, and Nichia. They continue to deploy "patent nets" around the world, just like the "Sword of Damocles", which effectively restricts domestic brands. In recent years, the number of patent applications in the field of LEDs accepted by China has increased significantly year by year. The top five countries in China applying for LED patents are Japan, South Korea, the United States, Germany and the Netherlands. Among them, Japan has a number of 1,306 patent applications, accounting for 24% of the total number of applications. For domestic LED companies, because core patents are controlled by overseas manufacturers, enterprises are at risk of patent infringement at any time.

National Brand: Double Breakthrough of "Technical Patent" and "Cost Control"
Foreign brands have formed a shock to national brands through “patent monopoly”, but most of the patent wars involving Chinese LED companies are mostly settled with a settlement or a small amount of compensation. Some national brands adopt a patent cooperation or strategic cooperation with foreign brands to avoid “patent sticks”. In February of this year, Zhen Mingli and Philips signed a patent cooperation agreement; in April, Zhong Ming also signed a similar agreement with Philips.

Faced with the patent encirclement of foreign brands, many national first-line LED lighting brands have chosen the strategy of “technical breakthrough” and “cost control” to deal with.

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