Many enterprises in China are working hard to solve the problem of "lack of core" in the era of smart TV.

Skyworth has released its new generation of "GLED 8200 Series" 4K Ultra HD Smart TV in Beijing. In addition to the ultra-high-definition picture quality of the 4-color 4K+ technology, the product is also equipped with the first smart TV chip developed by Hisilicon Semiconductor with independent intellectual property rights and mass production.

One is the TV company with the best sales volume in China, and the other is the chip company with R&D strength, which is the domestic leader. The success of Skyworth and Haisi in developing smart TV chips not only further complements the lack of core and screen in China's color TV industry. The short board also lays the foundation for the future improvement of the industrial ecosystem of China's color TV industry and the transformation and upgrading.

The penetration rate of smart TV continues to increase. According to the calculation of Yikang, a domestic research institution, in the first half of 2014, China's smart TV retail sales increased by 11.2% against the trend, and the penetration rate reached 60.3%. Unlike traditional TVs, which focus on different images, smart TVs are more like a computer. In addition to high image quality and high contrast, the operating system is also equipped with an operating system that can manage TVs through various programs to realize video on demand and surf the Internet. And other applications. Therefore, compared with traditional TV chips, smart TV chips not only need high-performance video decoding ICs, but also high-performance application processors to run various complex programs. In a sense, the performance of the chip directly determines the market prospects of smart TV in the future.

However, the color TV industry in China has always had insufficient core technology and the core chip is subject to people's status. This is a big shortcoming in the development of the color TV industry. In response to the above situation, Liu Weizhi, director of Skyworth Group and president of color TV business unit, announced the release of the new generation of smart TV "GLED G8200 series": "The new product adopts the first smart TV chip Hi3751 developed by Hisilicon in China. This is a change of China. It is of great significance to improve the core competitiveness of the color TV industry in the situation of lack of core and low screen in the color TV industry."

More critically, the Hi3751 is a mass-produced product, with the first batch being 100,000. Yang Xiaojun, Marketing Director of China Regional Marketing Headquarters of Skyworth Group, further revealed that by the end of 2014, Skyworth’s shipment target on the “GLED 8200 Series” smart TV was 300,000 units. This means that the shipment of the HiSilicon chip will be at least 300,000.

According to Wang Wei, vice president of R&D management at HiSilicon, the Hi3751 SoC integrates four ARM Cortcox-A9 CPU cores with a frequency of 1.5GHz and eight GPUs and two VPU cores. According to Chen Lijing, Marketing Director of Morningstar Software R&D (Shenzhen) Co., Ltd., the current mainstream specifications for smart TV chips are 4-core CPU, 4-core GP, and U-frequency 1.2GHz.

The high configuration of the Hi3751 makes it superior to similar products on the market. The GLED G8200 series equipped with this chip scores up to 16015 in the Antu Bunny running; the boot speed is only 15 seconds, twice as fast as the average TV; supports H.265, with the current fastest 4K decoding performance.

In addition to Skyworth and Hisilicon, many other companies in China are also working to solve the problem of “lack of core” in the era of smart TV. In April of this year, Zhou Houjian, chairman of Hisense Group, publicly stated that Hisense plans to launch a smart TV SoC chip based on the Android operating system, which is expected to be mass-produced next year. Since the chairman of TCL Group Li Dongsheng revealed to the outside world that he will be involved in TV chips in April last year, he officially announced to the outside world that he has invested in a US chip company for 10 million US dollars. According to the latest understanding, the two sides are working closely together to launch smart TV solutions.