Microsoft misses three reasons for the future of computing

Over the past few years, Microsoft has experienced countless major incidents and has faced difficulties due to market changes. Unfortunately, while struggling to protect its dominant position in the PC field, it missed several major changes in the mobile space.

How did Microsoft enter the current situation? It started as a personal computer company and was unique in this field; however, the rest of the market has entered the post-PC era.

Tim Bajarin, president of market research firm Creative Strategies, said: "More importantly, I personally witnessed two major strategic blunders from Microsoft, which led to a change in her destiny. It was still far behind it. Competitors, Apple, Google, and Samsung's operating systems, devices, and services have now defined personal computing devices for the new era."

In the early 1990s, Microsoft's large department was more like a big silo in its management structure, that is, various products and services are managed by themselves. In most cases, these "silos" have their own profit and loss goals and responsibilities, and this situation has both advantages and disadvantages. It is said to be beneficial because these groups are paying more attention to their product development; it is disadvantageous because they operate within Microsoft as islands. Employees within these silos often use their outstanding talent and success in managing the corresponding products to enhance their position in Microsoft.

As these groups grow in power and their leaders cannot develop seamlessly with other groups, this leads to fierce competition and people cannot choose a group to depend on. Before Steve Ballmer's recent concept of "a Microsoft", Microsoft never had the concept of solidarity. To give an example of this, the group behind Microsoft Office has been opposed to the application of its products to the service model for many years, although such a trend has clearly manifested in 2003.

Microsoft's second serious tactical error is its way into the software market and its ultimate service. It focuses all its confidence on the PC, ignoring the potential for other devices to become important consumer or commercial tools. This is why Ballmer was confident after the iPhone went on the market in 2007 that this device will fail.

Microsoft actually had a true mobile operating system before: Pocket PC. After the release in 2000, the system was only aimed at the next generation of PDAs. Unfortunately, Microsoft's PC-centric idea spread to the Pocket PC. Its interface tried to replicate the Windows desktop on a small PDA screen.

Recall that Microsoft was actually the first company to develop a tablet product. In 1999, Gates asserted that the tablet will eventually become the main method for people to obtain information. In the past, however, the center of the tablet has been revolving around the PC. Because it must not be backward compatible with the implementation to adapt to existing PC applications, the tablet's leadership status disappeared.

One might think that Microsoft's protection of its dominance in the PC space is a very noble act. Its mistake is to try to make its mobile products work and perform like a PC instead of giving them a clean OS and new mobile optimization. interface.