New marketing methods: VR multi-screen viewing has become a real estate circle

Real estate as a typical industry that depends on heaven to eat, will always face unpredictable risks. This "sky" is a policy. From the end of 2015 that encourages destocking to the autumn of 2016 when house prices skyrocketed, and to the 930 controls of the New Deal and the subsequent tightening of all kinds of control measures such as limit purchases, the real estate market has entered the winter night.

When the real estate market sales meet resistance, it is time for the industry to seek new changes. However, in the face of continued downturns in the market, the real estate market continues to be sluggish. Most developers are facing huge pressures for inventory destocking. The sales department office is deserted, and traditional media advertising is declining. In the face of the difficult market situation, conventional marketing methods have not been used. Different from itching, it is difficult to achieve the purpose of stimulating sales.

The competition in the real estate industry is becoming more and more intense. How to stand out in many projects has become the key to real estate marketing. In the past, the publicity of real estate projects was nothing more than renderings, animations, sand tables, etc. These one-way passive indoctrination propaganda have limited dissemination power and infective power. They can't make customers feel the landscape effect. For a long time, consumers will no doubt have visual fatigue and feel a lack of fresh stimulation.

The rapid development of the mobile Internet has determined that interaction is becoming the most important means of marketing. Real estate is a big consumer for any one person, so the sense of reality and interactivity are all the more important. When a user sets up a real-life future scene, his influence on sales can be imagined. At present, there have been systems for conducting multi-screen viewing through VR mode.

This kind of multi-screen housekeeping system takes the terminal experience of the sales office as the core, integrates wisdom display and interaction into every link of real estate sales, and creates a brand-new wisdom experiential marketing of “full experience, immersive simulation, multi-dimensional feeling, and standard process”. Achieve effective guidance and conversion for potential users. The purpose is to solve the pain points that are excessively planar, unidirectional, and non-perceived when using remote sales, outreach, marketing, etc. in previous traditional marketing methods. The housing system breaks through the limitations of real estate sales scenarios, and all potential customer sites can become mobile sales offices. Where is the real customer and where is the sales office?

The traditional flat-panel layout model room selection mode can not give customers intuitive experience. VR multi-screen will completely change this drawback, realize the sales field LED large screen, touch screen, television, computer monitor, iPad and other screen interactive viewing room, customers can switch any floor at any time, any angle, feel real time out of the window Landscape changes.

Relevant data show that compared with traditional marketing methods, VR multi-screen can reduce the marketing cost of real estate in display and interaction by more than 70%. In terms of sales promotion, VR multi-screen viewing system can increase the number of customer visits by more than 46%. , In the opening day, the pre-sale volume surpassed the traditional marketing model by more than 52%!

Future marketing is an era of technology, personalization, and interaction. Traditional marketing models and trading tools are rapidly being eliminated. VR multi-screen viewing technology has become an unstoppable technology trend in the real estate industry. In the near future, VR multi-screen viewing system will become the standard for every sales office.