From 60.24 million in 2013, 94.5 million in 2014, 100 million in 2015, and 204.6 million in this year; 10 million in just 10 minutes, 8:30, last year's record, three switch socket series The screen cat category topped the list, and then reached the fourth summit with a total of 204.6 million. Every year, the double 11 results are refreshed by the speed of light. This is not only a numerical contest, but also an affirmation of Optel Lighting's continuous breakthrough of the limit, self-challenge and courage! Wang Yaohai, Chairman of Op Lighting, once said: “Every company has a height that cannot be climbed. When it touches the ceiling of the head, it means transformation, the node of reform... The scale that Op Lighting is now achieving is not A goal, but a natural result. "Ou Pu Lighting has grown to become the leading brand in the industry today, and is not satisfied with the existing achievements, constantly focusing on the consumer experience, in the product, service, logistics and other aspects. Upgrade and breakthrough. Behind this year's double 11 dazzling achievements is the result of the continuous breakthrough of Ou Pu, which is the deep trust and affirmation of consumers for Op Lighting. Full upgrade, smart control, you want Opto's dual 11 products have achieved a comprehensive upgrade of intelligent control, mobile phone APP, remote control and wall opening and other control methods for the whole family to use, intelligent dimming and coloring any home atmosphere to shine you want; in addition, the first online launch The guest bedroom package provides a full house lighting solution for different room types such as living room, bedroom, and dining room. The upgrade controls the whole house linkage, providing consumers with more convenient and diversified choices. Qi Xiaoming, chief technology officer of Opt, has repeatedly expressed the concept of “smart lighting, people-oriented†in public, emphasizing that the development of intelligent products should start from the user's thinking, upgrade the smart system from the single product control, and create greater value. As a leader in the industry, Oupu takes the lead in integrating smart technology into product development and creating a smart home ecosystem through cross-border and other methods, providing users with a full range of smart home products that are easy to operate, easy to use, and conform to human circadian rhythms, bringing healthy and quality products. Light environment experience. Optimize the logistics system to build safe and fast As a carrier between connected products and consumers, the construction of logistics is undoubtedly an important link in the development of e-commerce, and Opal Lighting continues to explore breakthroughs in logistics management. Anti-breakage packaging and 2m drop test, greatly reducing transportation damage; enabling standardized high-level warehouse construction, can fully meet the double 11 stocking demand; early this year, gradually built several sets of picking, delivery and other assembly line equipment, greatly improved the hair Freight speed and accuracy; logistics operations can be based on sales data, timely deployment of personnel and transportation resources, daily orders to achieve a double 4-point standard, all year round ... everything is for fast and safe delivery of products In the hands of consumers, they do not bear the trust and expectation of consumers. Quality service upgrades break through the ultimate experience In addition to the careful craftsmanship of products and logistics, Opus spares no effort in the service level to ensure that every consumer can receive the most intimate service and ultimate experience in the company. OPP has spent more than a year on custom development of the system, enabling order management and warehouse management systems that are more in line with business characteristics, greatly optimizing the operation process and improving the efficiency of order processing. In order to receive a large number of customer accounts, the company will add extra each year. The customer service staff will be deployed and professional training will be carried out in advance to ensure the overall customer service quality and give consumers the most suitable purchase suggestions and the most attentive service. Challenge the limit to break through the self Prior to the Double 11, Wang Pu, vice president of Op Lighting and e-commerce business unit, revealed that “2016 Double 11 has no target value for sales, because every day is creating new highs.†Behind the self-confident speech is the Oppen people constantly challenge the limits. Overcome difficulties and break through the results of self. From the beginning of more than a dozen people, to more than 200 people now, the Optel e-commerce team has turned the revenue 40 times in just 5 years. The slogans such as “Challenge the Limit†and “Breakthrough Self†in the 11th battlefield each year are the common pursuit of the Opus people and the true portrayal of each day's work. In 20 years, you can cultivate a good company and shake the whole industry. The lighting industry is a bright industry, and Opto is willing to work with industry partners to open a brighter future! 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