[Source: "New Industry" June issue] Qinshang Optoelectronics (002638.SZ), which was successfully listed as a concept of LED lighting, is still running fast. As of the first quarter of March 31, Qinshang Optoelectronics earned 157 million yuan, a year-on-year increase of 15.66%, and realized a net profit of 21.57 million yuan, an increase of 33.11%. In 2011, Qinshang Optoelectronics earned 769 million yuan, a year-on-year increase of 39.30%, and net profit reached 125 million yuan, a year-on-year increase of 53.68%. In the context of the decline in the performance of most other LED listed companies, it is not easy for Qinshang Optoelectronics to achieve double growth in revenue and net profit. However, under the bright financial report, six of the nine wholly-owned subsidiaries of Qinshang Optoelectronics suffered losses; four of the 10 participating companies suffered losses. "The losses of these companies are because the establishment time is short, and most of them are still in the market development stage. The mismatch between input and output is normal. Secondly, the joint venture company does have some uncontrollable risks." Secretary Wei Li told the reporter of "New Industry" that this is also the reason why the company decided to launch the "factory incubation plan" this year. This also means that Qinshang Optoelectronics is seeking a transformation of the business model. Prior to this, Qinshang Optoelectronics quickly adopted the investment-for-market strategy to quickly obtain orders for municipal street lamps, and established a number of joint ventures throughout the country. This move was once seen by the LED industry as the "adventure" of Qinshang Optoelectronics and its chairman Li Xuliang. Uncontrollable risk Since 2008, Qinshang Optoelectronics has established 9 subsidiaries in Hong Kong, Dongguan, Shenzhen, Shandong, Anhui, Jilin, Beijing and Guangzhou. In addition, Qinshang Optoelectronics has established joint ventures in Anhui, Beijing, Jiangsu, Jiangxi, Fujian, Erdos, Dongguan and Foshan. Insiders pointed out that the reason why Qinshang Optoelectronics is densely arranged in such a short period of time is to use the joint venture party's deep local government relations and market resources to obtain local LED lighting orders. It is a typical investment-for-market business operation. mode. "At the time, our idea was idealistic, that is, we hope to sell products through joint ventures." Weili also acquiesced in the above statement. Qinshang Optoelectronics said in the financial report that most of the above-mentioned shareholding companies were established in 2010 and are still in the stage of market development, so they are basically in a state of micro-deficiency. “This is one of the reasons,†Wei Li pointed out. Since Qinshang Optoelectronics is a shareholder of the local joint venture company, the management and operation of the joint venture company is still in the partnership, and it is difficult for Qinshang Optoelectronics to fully control it. “Although the joint venture company has obtained local LED lighting orders through the brand of Qinshang Optoelectronics, the partners may not put the orders in the joint venture company, or they may be placed in their own engineering company, or they may do it in other ways. Partners can enjoy exclusive profits.†Weili revealed that the company has discovered several joint ventures, and it has made Qinshang Optoelectronics very confused and passive. The private operation of the partner also leads to another problem. If there is a problem with the quality of the product at the time, although it is a joint venture company operation, the first thing that the outside world thinks will be the parent company, which will hurt the brand reputation of Qinshang Optoelectronics. "Continue to copy this mode is already uncontrollable." Wei Li said. In fact, the above situation is only one of the confusions of Qinshang Optoelectronics Co., Ltd. "New Industry" has learned from many LED manufacturers that the reason why Qinshang Optoelectronics' local joint venture company can obtain local LED lighting orders is that Qinshang Optoelectronics borrows the local government to develop the LED industry and promises to invest locally. LED factory. In fact, Qinshang Optoelectronics did not invest in LED lighting factories in the local area. The joint venture company is only the “shell company†for the order. After the final execution of some local LED lighting orders, it is difficult to collect money. .................. Rack Mount Battery,Home Energy Storage Battery,Residential Energy Storage Systems,Home Energy Storage Systems JIANGMEN RONDA LITHIUM BATTERY CO., LTD. , https://www.ronda-battery.com
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