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The construction of the offline experience store plays a crucial role in the sales of the channel. In 909 to see the brand day activities, see online online and offline channels on the joint force, creating a single day to see sales of 79,000 units, sales easily break through 100 million. With the full-scale landing of thousands of shoppers, the channel ecology is deepening both online and offline. Looking at the completion of the 1,000 offline experience store layout before the Double 11th Carnival, it will also help this year's Double 11 promotion, and a number of offline discount benefits will also be returned to the user during the double 11th.
Experience Up Down Channel Down
In July 2016, we still saw the acceleration of the offline channel layout. Dozens of investment invitation clubs attracted tens of thousands of dealers. The big-screen eco-entertainer experience constructed by Kansas achieved an upward breakthrough while the channels continued to deepen downward. 
On the one hand, in terms of product experience, it is still "software and hardware". In terms of software, "CAN UI smart TV system that understands you best" is introduced. It is based on CIBN Internet TV platform to build PB-level massive video content clusters, with 4K area and DTS area. Advantageous contents such as the Dolby area and the launch of three special zones of “broadcasting, lightweight, and industrialization†to create product soft power in terms of system, control, and content; in terms of hardware, each product is strictly international. Exquisite standards polish; show the best product experience.
On the other hand, a good product experience does not have a channel carrier, then it will greatly weaken the user's purchase motivation, see the layout of the Shangjia Qianjia offline experience store, then will see a good product experience to achieve a complete landing, channel construction is also gradually from Continue to deep down on the line to the line, the realization of the channel down, continue to approach the user, allowing users to feel all-round to see the "visual, listening, control, play" closed-loop experience.
Exclusive policy escort to work together to win a win
The rapid deployment of thousands of experience stores has been completed. If it is said that providing users with a complete product experience is the basis, then it is the driving force for dealers to formulate investment policies that have greater profitability and protect their rights. The exclusive escort policy escort ensured that it was still able to work with partners to achieve a win-win situation for the manufacturers and let them see more and more families. 
In terms of profitability, the profitability system of Kansang has covered the four major segments of terminals, new products, content and data; dealers can expand new products such as cloud boxes, stereos, peripherals, and other smart terminals based on the profitability of ultra-smart TV terminals. , covering three major content profit models including unipoint payment, membership payment and online shopping, and then realize the realization of the traffic flow of the media platform through big data analysis.
Regarding the protection of the rights and interests of partners, it is first to rely on the CIBN's licensing advantages to ensure that the content of the platform is fully compliant and legal, with no policy risks, while the comprehensive warehousing and logistics management system can be realized within three days of the central city and ordinary cities. Arrival within five days, and the other distributors are not out of stock. More importantly, the dealer's user management system is open to dealers. Through this system, dealers can view sales share data, monitor regional user activity, control sales processes and after-sales status, and achieve targeted and accurate marketing.
On-line and offline promotion of three-dimensional channels complementary advantages
Looking at the channel system that Qingshang strives to create, there are industry insiders who say that online channels have price advantages and offline channels have experience advantages. The combination of the two will facilitate the development of three-dimensional marketing and promote the proliferation of brands in different groups. Expand brand influence.
After a year of rapid growth, the company has established online channels covering Jingdong Mall, Tmall Mall, Suning, Gome, Goshang, etc., and has achieved a good sales channel online. Achievements, such as this year's 618 Jingdong big promotion, see still hot products such as Super TV C42, F55 won the whole network with the same size segment single product sales of the entire network, breaking multiple data records, become the most active 618 this year Smart TV brand. The completion of the Qianjia offline experience store layout means that the products of the Watch Group go online and offline. The user's impression of the products is still simple and familiar with the depth of understanding, and it also establishes a user experience from passive acceptance to active experience. Information path.
The docking and interoperability of online and offline channels enable the good products of Kansas to achieve three-dimensional advancement and completeness, and use offline channels to supplement the short board of “0 experience†on online channels, and vice versa. Channels are diverted by offline channels, and the value of channels is maximized through coordinated online and offline interactions, so as to better complete brand building.
Currently, we have completed the in-depth layout of smart audio and video terminals around the entrance to the living room. We already have super-powered TVs covering nine product lines in the 32-85 segment. We also have smart homes, super cloud boxes, super sound tyrants, and Bluetooth. Speakers and other intelligent terminal products; not only that, see still equipped with a sound logistics and after-sales service system. Relying on intelligent terminal products and smart audio-visual equipment as the center, we are still building the “CAN Smart Family†and creating a smart family full-scale ecological service platform through content, platforms, channels, and terminals to provide users with high quality and valuable entertainment. Super experience. With the completion of the layout of the Qianjia offline experience store, the ultra-final terminal products and the complete smart home ecological experience will be more direct and comprehensive into the user's life, and will promote the rapid progress of the big screen eco-entertainer. Into the thousands of households.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
The current Internet TV contends with a lot of ideas, and all major Internet brands are still in the staking stage. After experiencing the trend of Internetization, the TV industry was once considered a “lagging behind†offline store and is once again chasing TV companies. Object. After a year's run, we have completed the construction of 1,000 offline experience stores in the country in recent years. We have already established 21 provinces, 1 municipality, 4 autonomous regions, and Beijing, Wuhan, Shenzhen, Guangzhou, Dongguan, Yinchuan and Mianyang in the country. Nearly a hundred cities in the second, third, and third-tier cities such as Suining, Harbin, Shenyang, and Changchun opened the “CAN Kanshi Experience Storeâ€. This makes it even more important to see the big screen eco entertainment home. At this point, we still formally completed the omni-channel ecosystem construction of the official website, e-commerce platform, and offline experience shop.