Sharp began to produce OLED displays for smartphones, and this year launched its own branded smartphones

In the small-size OLED display market, Samsung is still the king of the mountain, and has now monopolized more than 90% of the market share. This situation has caused other manufacturers to be tempted. DigiTImes report said that Sharp CEO Dai Jinwu announced that the long-term LCD manufacturer Sharp is preparing to start production of OLED displays for smartphones this quarter, and will launch its own brand of smartphones between the second and third quarters of this year. .

At present, iPhone X is exclusively supplied by Samsung, but the main suppliers of OLED key process technology FMM, Japan Printing and Toppan Printing, have been tied up by Samsung to prohibit takeaway. Sharp must first solve how to contact other manufacturers capable of producing FMM.

At the same time, this is also a good thing for Apple, because Apple is also interested in reducing the cost of parts by diversifying resources. Foxconn is the sole assembler of the iPhone X. The Foxconn boss has invested billions of dollars to fund this transition process to add parts from other manufacturers to the 2019 iPhone or this year ’s model.