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Mihara Ichiro, who appeared at the press conference before LeTV, should be the vice president of SDP (SakaiDisplayProducts). In Sharp's view, he cannot represent Sharp's headquarters. At the press conference, LeTV.com did not use Sharp's trademark without the authorization of Sharp, which made Sharp China firmly insist on "clarifying the facts to the public."
What is the relationship between SDP and Sharp? Why should Sharp insist on clearing the relationship with SDP on the brand? In the eyes of the industry, this has a direct relationship with the suspension of "Hong Xia Lian" and the adjustment of Sharp's current LCD panel strategy.
Sharp China: Mihara Ichiro cannot represent Sharp
After LeTV announced the launch of Smart TV 7 months later, the LeTV Super TV conference was full of gimmicks. Jia Yueting, the chairman of the live music network, wore a black T-shirt as the host. On the huge screen of the conference, LeTV Super TV was created by the concept of “LeTV+Foxconn+Sharp+Qualcomm†to warm up the atmosphere.
Subsequently, Dai Zhengwu, Chief Executive Vice President of Foxconn Technology Group, Wang Xiang, Senior Vice President of Qualcomm, President of Greater China, Mr. San Yuan Yilang, Vice President of Sharp 10th Generation Line, and Wang Wenbin, General Manager of China Network TV, and Director of Innovation Factory Chang, CEO Li Kaifu and others have spoken at the press conference.
At the press conference, "the use of the world's top panel supplier Sharp's LCD panel" made LeTV Super TV a high-quality and low-priced label. At the same time, the vice president of Sharp's 10th generation line factory, Sanhara Ichiro, also took the stage to speak. "I am going to talk about it." Below, I have the vice president of SDP on the 10th generation line of Sharp, Mr. Sanhara Ichiro, who came on stage. Introduce their screens.†After reading two sentences in Chinese, Ichihara Ichiro began to express in English.
The reporter contacted the relevant person in charge of Sharp China. The other party said that Sharp also said that LeTV's partners had "Sharp" after the release of Super TV. “At the press conference, LeTV used the trademark of Sharp. The public may think that Sharp participated in the joint creation of 'Super Portfolio' (LeTV + Foxconn + Sharp + Qualcomm), but Sharp did not participate in it. For the protection of the brand, we sent The statement clarifies the facts to the public."
The person in charge said that this statement was issued by Sharp Headquarters authorized by Sharp China, not only on behalf of Sharp China, but also on Sharp headquarters.
It is understood that LeTV invited the vice president of SDP, the 10th generation line of Sharp, to give a speech at the Super TV conference, but the relevant person in charge of Sharp China said that Ichiro Sakamoto was involved as the vice president of SDP and could not represent Sharp headquarters. . The SDP is jointly funded by Sharp and Hon Hai (with Foxconn), and the two parties hold the same share.
Hon Hai's shareholding "Hybrid" SDP was removed from Sharp's earnings report
What kind of company is this SDP that used LeTV to mark the Sharp label?
The relevant person in charge of Sharp China has repeatedly confirmed to reporters that SDP is an abbreviation of the factory, but this factory does not belong to Sharp, but the company jointly operated by Sharp and Hon Hai, both of which have a share of about 37.6%, so this factory It is not possible to equate with Sharp.
Today's SDP has indeed been built by Sharp. In October 2009, Sharp announced that its world's first 10-generation LCD panel factory in Osaka Prefecture has been officially put into production. This is called SharpDisplayProducts, and its English abbreviation is also SDP.
However, the meaning of SDP today has changed with the shareholding of Hon Hai.
On July 12, 2012, Sharp Corporation announced that after selling some of its shares to Foxconn, a subsidiary of Hon Hai Precision Industry Co., Ltd., Sharp's panel subsidiary SDP will be officially renamed as Sakai (å º) DisplayProducts.
Zhang Yanbin, dean of the Orviet Consulting Institute, told the reporter of "Daily Economic News" that the product handling rights of the 10th generation line can not be unilaterally calculated by Sharp, nor can it be unilaterally determined by Hon Hai, SDP as an independent operation. For joint-stock companies, decision-making power should be in the hands of SDP.
Sharp headquarters announced in mid-August last year that SDP is no longer a subsidiary of Sharp. The relevant person in charge of Sharp China also told reporters that the performance of SDP is no longer in the final report of Sharp headquarters.
"Hong Xia Lian" was suspended, trying to maintain a relationship with Super TV
Can the original mutual benefit and win-win cooperation, why did Sharp issue a statement to try to clarify the relationship with LeTV Super TV? This is not unrelated to the suspension of the "Hong Xia Lian" that has been disturbing for a long time.
As Hon Hai, originally scheduled to complete at the end of March 2013, failed to negotiate with Sharp’s main body, the newly appointed Sharp President Takahashi Hiroshi acknowledged that the negotiations with Hon Hai had actually ended: “The negotiations have now ended. In the future, if there is a willing cooperation between the two parties, there is still room for renegotiation. Although the current share price has rebounded from the previous period, we do not intend to continue (in accordance with the conditions originally proposed).
Peng Yi, vice president of Zhongyikang, told reporters that the introduction of Hon Hai is more expedient for Sharp. The cooperation between the 10th generation lines is not a long-term cooperation. Once the global economy improves, the purchasing power of consumption power will increase. In the future, Sharp hopes to use capital means to clear the people who have cleared out, but the result is how to see the game between Sharp and Hon Hai.
Behind the above statement, in the eyes of the industry, it is directly related to the adjustment of Sharp's current LCD panel. It is reported that the chief executive director of Sharp Corporation of Japan and the chairman of Sharp (China) Investment Co., Ltd., Mr. Kanno, recently met with the Chinese media to throw out desalination liquid crystals and industrial revitalization plans. According to Sharp's desalination LCD program, in terms of structure, the focus is on small and medium-sized screens.
On May 20, Sharp (China) Chairman Kanno said in an interview with the media that during the period of 2013-2015, Sharp will launch a medium-term development, hoping to turn losses into profits through more cooperation methods and transfer resources to A valuable field. Among them, Sharp hopes to use IGZO technology to force in the field of small and medium-sized LCD panels.
(This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED. Readers need to verify the relevant content by themselves.) 
A few days ago, Sharp (China) Investment Co., Ltd. issued a statement on the official website, denying that after the joint development of super TV products with LeTV, the relevant person in charge of Sharp further stated on May 28 that Sharp did not participate in the joint creation of LeTV's super TV. ", the announcement of the above statement is "out of the protection of the brand."