On October 26, 2018, Sharp held a new product launch conference in Beijing with the theme of "Hundred Years of Craftsman Return to the Original Heart". Just past the promise made at the press conference on September 27. Industry guests attending the conference include Hao Yabin, Secretary General of China Electronics Video Association, Wang Lei, Vice Chairman of China Household Electrical Appliances Association, Lu Renbo, Deputy Secretary General of China Electronics Chamber of Commerce, Wu Haitao, Assistant to Dean of China Household Electrical Appliances Research Institute, Beijing Tai Liu Zhigang, general manager of Ruite Testing Technology Service Co., Ltd., Peng Xiandong, general manager of China Yikang Consumer Electronics Division, and Ms. Chen Hui, deputy general manager of Aowei Cloud Network Display Devices and System Division, are all big names. Relying on the spirit of craftsmanship and innovation that returned to the original heart, under the dual blessing of the 8K ecology and the AIoT system that includes all product categories, Sharp has outlined a complete blueprint for future smart life for consumers. This is the 8K+AIoT strategy that Sharp will fully develop in the future. . The spirit of craftsmanship runs through Sharp's century of innovation history Looking back at Sharp’s 100-year history of innovation, it’s not difficult to find that Sharp’s leadership in the display field has never stopped. From the first Japanese-made black-and-white CRT TV to the world’s first LCD TV, it began to develop 8K technology as early as 2009, and in 2016 Developed the world’s first 8K signal switch in 2017, launched the world’s first consumer-grade 8K TV in 2017, and launched the world’s first 8K set-top box in 2018. From the “father of LCD†to today’s “father of 8Kâ€, Sharp’s leading pace Never stopped. In terms of hardware, Sharp constantly refreshes the recognition limit of the human eye. In the 8K application field, Sharp is also a step ahead in the layout of the ecosystem. In August 2017, it was the first to launch a complete ecosystem, ranging from entertainment to medical , Education, industry, security, tourism, art, etc., 8K will tap the development potential of various fields from a new perspective, and redefine the standards of all walks of life with leading 8K-level imaging technology. Megvii series second-generation 8K TV released shockingly As the highlight of this conference, the second generation of Sharp AUOUS 8K Megvii series was released. There are three versions of 80-inch, 70-inch and 60-inch, all of which have Japanese original LCD panels using second-generation UV light transmission technology. Equipped with DOLBY VISION HDR technology, the latest AI brilliant color technology, based on the previous generation of brilliant color, the backlight can be divided into up to 1024 areas to achieve more precise regional light control effects, with up to 125% cadmium-free wide color gamut, The highest brightness of 4000 nits and a 12-bit display of about 68.7 billion colors make the picture effect once again improved. In terms of configuration, Sharp’s second-generation 8K TV is equipped with a self-developed 64-bit 8K "King Kong" intelligent decoding chip, equipped with a quad-core CPU (A73 + A53) and a quad-core GPU, supporting HDMI 2.1, and 8K can be completed through a single HDMI cable. Video playback, and support for USB devices to directly play 8K video for the first time, and the ease of use is once again improved. Built-in Android 8.0 system, Bluetooth BT5.0 and 2.4G+5GHz dual-band WiFi, newly upgraded artificial intelligence far-field voice, etc. It is worth noting that China is the second to release the latest second-generation 8K TV in the world after Japan. From the perspective of product strength, the second-generation 8K TV released by China not only integrates the core technology of Sharp 8K. , And the product strength is currently the world's top, whether it is the release time or product strength, the second-generation 8K TV released today fully demonstrates Sharp’s importance and respect for the Chinese market and its determination to deepen the Chinese market. The full-category product matrix enhances the human-oriented AIoT scalability Under the global integration strategy, Sharp re-planned a large number of full product category matrices, re-integrated resources, and with the support of Sharp’s global, smart home appliances, personal Smart Terminals, and smart commercial-grade products have successively landed in the Chinese market. Accelerate the deployment of AIoT systems in the Chinese market. At the same time, the joint AIoT and 8K ecosystems will also integrate with each other, develop and evolve together, and better serve consumers in all aspects of life and work. As the proponent of the AIoT concept, Sharp's AIoT not only has more scalability on the product side, but also forms a complete AIoT ecosystem with the support of AIoT services, big data utilization, and the provision of AIoT platforms. At the press conference, Sharp exhibited a full set of products that had just been exhibited at CEATEC2018 in Japan, including white appliances such as refrigerators, washing machines, air purifiers, hair dryers, and kitchen appliances with PCI Plasmacluster technology. There are dynabook laptops, mobile phones, Bluetooth headsets, speakers, and pet electrical appliances, and so on. A century-old master craftsman returns to his original intention Sincerity and creativity have been the tenet of Sharp for a century. Sharp will use the sincerity of returning to the original heart and the innovative spirit of the century-old craftsman to continue to deepen the Chinese market under the Sharp global integration strategy and provide high-quality products in the full product category matrix to China. Consumers, together with the 8K ecosystem and the people-oriented AIoT, realize a smarter life that understands you better. 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