Guangzhou Lufeng Electronic Technology Co. , Ltd. , https://www.lufengelectronics.com
1. Xuelaite is stronger than R&D and manufacturing, but its market sales have been weak for a long time, and brand building is weak. After the IPO financing, the company's product capacity has been gradually established, but the market sales are relatively lagging. After the release of HID capacity, the sales price of HID lamps is too large, and the income and profit growth are not obvious. After Li Zhenghui, the deputy general manager of the former main sales, left the company, the company introduced talents, internal adjustment structure, and began to rebuild the entire sales system and strengthen brand building, which is conducive to creating a sales network that matches the company's R&D and manufacturing capabilities.
2. The lighting industry is a mature industry, and the overall growth is not fast. The advantage of Shell is that its technology research and development ability is strong, and it can continuously introduce new products. At present, it is the time for its new products to be launched into the market, so its growth is good. In the first three quarters of 2007, the increase in revenue was lower than expected. The sales strategy was not in place. Due to some changes in the company's personnel, the overall adjustment period in 2007 was mainly due to the adjustment of the sales function. The growth in 2007 will be lower than expected.
3. In 2008, the company's HID lamp is expected to make a breakthrough in the vehicle market. The company's UV lamp may also make greater progress in the LCD panel backlight market. At the same time, the completion of the company's 2007 sales structure adjustment will form a strong support for the rapid growth in 2008. . Revise down the company's earnings per share forecast for 2007 to 0.31 yuan, 2008 earnings per share forecast to 0.4 yuan, 2007.11.2, the company's stock price is 13.55 yuan, given the company's good growth, the sales system as the company's weak link is being transformed, Improve and upgrade the rating to “Recommendedâ€.
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