The aggressive Suning Suning wants to use blockchain to help the healthy development of smart retail

As Tencent, Alibaba and other giants stepped up their deployment of blockchain, Suning also officially released a white paper recently, announcing plans to use blockchain to help the healthy development of smart retail and build high-emotional retail. JD.com also opened the "Zhizhen Chain" blockchain-as-a-service platform to internal beta companies in early July, and will launch the global blockchain anti-counterfeiting traceability alliance main chain in early August.

The blockchain is in full swing, and various industries are looking for new entry points in blockchain technology. Of course, the major commercial giants will not watch the fire from across the bank. At the same time, just as the Internet has created a large number of "Internet technology companies", and finally bred giants such as BAT, with the help of the general trend of "blockchain+", a large number of "chain circle upstarts" who dare to be the first have emerged at home and abroad. To develop the blockchain industry, the major commercial giants can only be regarded as latecomers in the chain circle.

In the field of new retail, the old Internet upstarts such as Taobao, JD.com, and Suning have been named "traditional e-commerce." In the updated blockchain field, a batch of "chain circle e-commerce" based on blockchain technology, namely digital asset e-commerce platforms, has also emerged. Industry insiders pointed out that traditional e-commerce and chain circle e-commerce have no real competitive relationship, and it is even possible to form a complementary e-commerce model in the future development process-digital asset and physical e-commerce transaction model. So, what kind of chain circle e-commerce companies in China will show off their skills with?

Themis-the decentralized "Alipay" in the digital asset industry

As the world's first public chain platform to provide digital asset custody services, Themis is committed to creating fair and credible digital assets through group custody agreements and anonymous reputation mechanisms based on its technical advantages in the fields of blockchain, cryptography, and distributed technology. Trading ecology, and quickly grow into a leader in this field.

Themis's development is based on a fair exchange system based on blockchain technology. It solves the problem of fair exchange using digital assets as a medium by providing decentralized digital asset custody services. Because Themis public chain is similar to the role of Alipay in traditional e-commerce custody payment, but has achieved "decentralization", so Themis is also known as the decentralized "Alipay" in the digital asset world.

It is reported that Themis may build a new type of over-the-counter trading platform that is different from traditional centralized digital asset exchanges. In the future, it will focus on improving and mining decentralized financial services. The application scope includes digital asset over-the-counter trading and digital asset e-commerce. And digital asset fund custody, etc.

DIYchain-a peer-to-peer blockchain e-commerce ecosystem

DIYchain's blockchain e-commerce system uses the decentralized, non-tamperable, and traceable features of blockchain to establish a decentralized C2M (Customer To Manufactory) global e-commerce peer-to-peer transaction ecosystem.

Customized e-commerce is only one aspect of the entire blockchain e-commerce ecosystem of DIYchain. In the later period, DIYchain will promote the underlying public chain to the world and open it to all developers. All developers will be able to develop on the basis of the public chain. Own e-commerce application chain.

From another perspective, if DIYchain can conquer customized e-commerce, it is equivalent to paving the way for the application of blockchain technology to more standardized products and the establishment of the underlying public chain of global e-commerce.

CommerceLAB-breaking the data barriers of e-commerce

Based on blockchain technology, CommerceLAB focuses on providing an innovative service standard for member loyalty. For consumers, the use of the CommerceLAB global point system allows a certain brand's points to be used elsewhere.

When users have multiple customer points, they can easily accumulate and track points; for merchants, CommerceLAB's encrypted account system and e-commerce blockchain ecosystem provide convenient and safe ways to motivate local And foreign buyers.

In order to make the user's consumption data "anonymous", CommerceLAB manages the data through blockchain technology, desensitizes and encrypts the private data, and the user's private data will be filtered out to prevent the leakage of private information. Under this premise, CommerceLAB will gather e-commerce sellers, advertisers and consumers on one platform, and innovatively design a universal consumer reward points, each merchant can use this universal points to customers Send spending rewards.

In the environment where various industry giants deploy blockchain and the upstarts in the chain circle are developing rapidly, more forward-looking applications based on blockchain will come out and occupy a place in the business map of major companies. Whether it is Suning, which builds an ecological platform forward-looking based on scenarios, JD.com, which uses blockchain anti-counterfeiting traceability based on emerging technology, or Themis, CommerceLAB, and DIYchain based on a fair exchange system based on blockchain technology, these test waters can not only accelerate technology The advent of iteration also indicates that the development of blockchain will move towards more standardized and more realistic scenarios.

Perhaps in the near future, we will be able to witness the cooperation of traditional e-commerce and "chain circle e-commerce" and experience a brand new chain circle e-commerce model.