White Appliance Industry Development Data Analysis

According to relevant data, the downward trend of China's white goods industry in August gradually slowed down. In addition to the lack of recovery in the sales volume of washing machines, the decrease in air conditioner sales volume has narrowed, and the production and sales volume of refrigerators rose again by 5.59 percent and 9.31% year-on-year five months later, showing a strong recovery.

First, the refrigerator production and sales hit a new high of 5 years

In August, the output of refrigerators reached 7.27 million units, an increase of 5.59% year-on-year. It achieved a total sales volume of 7.3 million units, an increase of 9.31% year-on-year, and domestic sales of 5.53 million units, an increase of 10.79% year-on-year, and exports of 1.76 million units, an increase of 4.89% year-on-year. Inventory was 2.77 million units, an increase of 16.45% year-on-year.

The declining trend of production and sales volume of refrigerators in August increased by 4.32% and 7.99% month-on-month, which was due to the fact that refrigerators will enter the off-season from July to November, and all companies will significantly reduce their output, mainly selling inventories.

However, it is worth noting that the sales of refrigerators rose again after five consecutive months of negative growth. Although refrigerator sales were historically high last year, it is very likely that this year will remain high. It is not ruled out that the cumulative sales of refrigerators this year may recreate history. new highs.

Second, the washing machine inventory in August significantly

The washing machine continued its sales momentum in July, with 4.96 million washing machines in August, a decrease of 1.43% year-on-year. The total sales volume was 4.73 million units, down 3.68% year-on-year, 2.99 million units sold domestically, down 5.08% year-on-year, and 1.74 million units exported, down 1.16% year-on-year. Inventory of 2.37 million units, a year-on-year decrease of 15.24%.

Washing machine sales in August increased 21.88% month-on-month, which was 20 percentage points higher than July. In terms of year-on-year statistics, the rebound in sales volume was less than that in the same period of last year. The year-on-year growth rate began to slow down after peaking in 2010, and negative growth occurred in August this year. Contrary to July, the larger internal sales rebound in August drove the overall sales volume, while the export volume declined slightly. In terms of inventory, August was the highest monthly inventory this year, up by 10.64% compared with the previous quarter, but compared with the same period of data, it was found that the monthly inventory from January to August this year was the lowest since 2006. In September and October, the sales season of washing machines will usher in, and the inventory increase in August will be to make up for the sales during the peak season.

Third, the decline in air-conditioning inventory sales volume decreased significantly

In August, the output of household air conditioners nationwide was 6.37 million units, a year-on-year decrease of 15.62%. Total sales of 7.04 million units were realized, a year-on-year decrease of 8.65%, domestic sales of 4.72 million units, a year-on-year decrease of 8.92%, and exports of 2.32 million units, a year-on-year decrease of 8.11%. Inventory of 7.11 million units, a year-on-year decrease of 29.29%.

As an industry that “looks at the sky”, with the passing of the peak season, air-conditioner sales continued to decline in August, and the decline in exports in particular was a major cause of drag on sales. At the same time, the effect of the company's continuous inventory inventories was significant. Inventories in August became the lowest level since October 2009. In addition to the impact of the off-season, the decline in August production was also closely related to the de-stocking factors of enterprises. Normally, the production and inventory in August is a low point in the second half of the year. September is the beginning of the new cold year. In the next few months, companies will gradually make up the inventory. Companies are worth observing next year's market conditions. .

In addition, due to the home appliances to the countryside policy to be promoted nationwide in February 2009 will expire in January next year, industry sources said that a new round of home appliances policy is expected to be introduced before the end of the year, subsidies will focus on environmentally friendly products and small and medium household appliances Products, and large appliances such as air conditioners, washing machines, and refrigerators may not be included in the subsidy range. This may have a negative impact on the air-conditioning industry, the washing machine industry and the refrigerator industry in 2013.