Will Internet TV be ushering in advertising waves and watching television?


Are you using Internet TV? What do you think about the upcoming Internet TV advertising boom?

Internet TV has been booming these years, and various manufacturers have worked hard. With the saturation of PC-end advertisements and slower growth of mobile terminals, living room Internet TVs have become a common resource pool for advertising companies, financial owners, advertising agencies, and data analysis companies. As the most widely-connected platform for Internet TV: Ju-Look On November 16th, the 4A companies, advertising agencies, and partners of the United Nations once again focused on forecasting OTT business and business, and threatened to win 50% of industry advertising.

According to statistics, the advertising share of the OTT market in 2016 has reached 1.5 billion. More and more advertisers have revisited the evaluation of the value of new media and traditional television media. They plan to change the media distribution strategy in 2017. World-level advertisers including Unilever and P&G are returning to the big screen to try OTT advertising. Delivery. A lot of data shows that the OTT outbreak is only a matter of time.

As the largest OTT channel in China, Hisense's good-looking platform has 22.22 million Internet TV users. According to Zhong Yikang's data, as of October, Hisense TV's share in the domestic high-end market was 17.74%, and it achieved the highest share of high-end users in large-size, high-end and mid- to high-end products of 55 吋 and above. The primary beneficiary brand of OTT outbreak is Hisense's good-looking platform. Based on this, Yu Zhitao, the general manager of Hisense Poly Group, claimed that he had won 50% of the OTT advertising.

Huge market opportunities will also breed new business opportunities. To this end, Hisense also issued the "Hisense Internet TV Advertising Integrity Declaration", said that it is necessary to 100% really put, adhere to the principle of good faith, open technology cooperation with third-party machines to promote the health industry environment, and resolutely safeguard the interests of users reject all false advertising.

Internet TV is about to usher in advertising, which is a business opportunity for the industry, but there are also concerns for users. The key still depends on the enterprise's grasp of user behavior, and what kind of business bottom line. After all, most users who buy TV are only interested in enjoying good content rather than advertising. How to allocate OTT resources to achieve a balance in the huge advertising business opportunities, to achieve commercial value of advertising while protecting user interests. The question of what time and place of what types of advertisements are placed is a series of questions that are worthy of deep consideration by enterprises.

Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, etc. on TV boxes, smart TVs, smart TV software, etc. Answering questions.

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