[Text / GGII Li Shengfa] The current status and pattern of the global chip market Affected by weak global market demand and increased market competition, the global LED chip market entered a micro-growth trend in 2015. According to the latest "2016 China LED Chip Industry Research Report (Seventh Edition)" data from the High-Tech Research Institute LED Research Institute (GGII), in 2015, the global LED chip production value is expected to reach 44.6 billion yuan, a year-on-year increase of 1.4%. The output value of LED chips in mainland China enterprises reached 10.8 billion yuan, up 8% year-on-year. The output value of LED chips in Taiwan was about 8.8 billion yuan, down 9.1% year-on-year. The output value of LED chips in other regions totaled 24.9 billion yuan, up 2.05% year-on-year. From the perspective of the global LED chip market, Taiwan is the second camp representative between China and Japan, South Korea, Europe and the United States. Its market is being replaced by the third chip camp, which is now catching up, on behalf of Chinese mainland chip companies. The first camp represented by Japanese and European manufacturers is relatively small due to its product positioning, and is relatively less affected by market competition. The scale of corporate LED chips has increased slightly. China's chip market status and pattern In 2015, the market size of China's LED chip industry is expected to reach 13 billion yuan, an increase of 8.3% year-on-year. Among them, the output value of LED chips in mainland enterprises is 10.8 billion yuan, and the value of Taiwanese manufacturers in mainland China is 2.2 billion yuan. In 2015, Sanan, Huacan and other chip manufacturers continued to expand production, coupled with a slowdown in downstream demand, industry competition intensified, and chip prices fell by a large margin. The annual output of LED chips increased by 60%, but the output value only increased by 8.3%. . In 2015, the LED chip revenue of the top five LED chips in China is expected to reach 7 billion yuan, accounting for 64.8% of the domestic enterprise's output value. Affected by the slowdown in market demand and increased competition, in 2015, the expansion of LED chip companies in mainland China has slowed down significantly. The number of new MOCVD equipment has decreased significantly. The annual MOCVD net increase is about 50 units. The number of MOCVD in China's LED industry has increased. To 1222 units. Affected by the continuous growth of market demand, China's LED chip industry MOCVD operating rate reached 85%, capacity utilization increased to 70%. Market competition characteristics In 2015, China's LED chip companies competed in three major characteristics: First, enterprises were forced to accept price wars, chip prices fell rapidly and comprehensively; second, enterprises joined forces or invested in emerging areas to strengthen corporate profitability; Enterprise sales. As can be seen from the following figure, in the fourth quarter of 2014, the growth rate of China's LED lighting products exports slowed down noticeably. At the beginning of 2015, most companies expected the growth rate to rebound, but the growth rate slowed further. In the first half of 2015, there was a wave of price cuts in the LED industry chain, and the LED chips as the upstream of the industry chain also broke through the slow decline in prices. Chart 1: China's LED lighting products export growth rate in 2014-2015 (%) Source: Gaogong Research Institute LED Research Institute (GGII) In the first half of 2015, the price of most chip companies in China's LED chip industry fell by more than 20%, and Sanan Optoelectronics, a leading LED chip manufacturer in China, led the wave of price cuts. In the face of the slowdown in the application market, and in order to increase the localization of the chip, several leading domestic chip companies led by Sanan Optoelectronics have cut prices to meet market demand, and affected by this, the forced price war has become The theme song of the whole year of 2015, at the same time affected by this, more than 10 chip companies have been discontinued or withdrawn, including many companies with large volume. This is one of the characteristics of the 2015 LED chip market competition in China. Second, in the face of slowing application market demand and conservative estimates for future markets, LED chip companies are looking for ways to strengthen their competitiveness and profitability. In June 2015, Dehao Runda plans to raise funds to invest in LED flip chip projects and LED chip-level packaging projects. In October 2015, Yuanrong Optoelectronics acquired Qingdao Jiesheng Electric to transform the deep UV market. In September 2015, Huacan Optoelectronics acquired Blue crystal technology. The above cases are all changes that chip companies have to face in the face of increasingly severe chip patterns. In addition, in the face of the continuous growth of China's chip companies and the increasing acceptance of mainland chips, Taiwan's LED chip factory is facing a very serious survival situation. In 2015, the revenues of various companies have declined to varying degrees. Forced to merge into the crystal. Faced with the slowdown in demand and the squeeze in the mainland market, the competition pattern of Taiwan's chip factories has become more and more obvious, and most chip factories will soon exist in name only. As the leader of Taiwan's chip, Jingyuan Optoelectronics has to seek strategic partners. In 2015, Jingyuan Optoelectronics signed strategic partnerships with many domestic packaging companies, and established an Indian joint venture with Mulinsen to continuously seek closer cooperation with downstream enterprises. The cooperation has become the main measure for Jingyuan Optoelectronics to cope with the current situation. Market trend forecast The global LED chip market is divided into three camps: the first camp represented by Japanese, European and American manufacturers; the second camp represented by Korean and Chinese Taiwanese manufacturers; and the third camp represented by Chinese mainland manufacturers. At present, this situation is changing. The third camp represented by Chinese mainland manufacturers is constantly eroding the market of the second camp. In the next two years, the camp structure will change significantly, and the third camp will assimilate and erode the first camp market with the second camp. In the domestic market, GGII expects that the concentration of China's LED chip industry will continue to increase in the next few years. The expansion of LED chip companies will mainly focus on the leading 3-5 companies, which will have a certain scale and exist in the market in the next three years. The chip companies are expected to be reduced to less than 10. With the continuous development of domestic LED chip technology, the supply of products is becoming more and more stable, the localization rate of chips will continue to increase, and domestic chips will quickly enter the overseas market and enter the platform of international competition. Portable Hotel Projector,home bedroom hotel projector,large banquet hotel projector Shenzhen Happybate Trading Co.,LTD , https://www.happybateprojector.com.jpg)
