Air-conditioning market brewing a new round of price increases ice washing products season cut prices

Recently, the market has reported that refrigerators and washing machines (hereinafter referred to as “ice washing”) will increase their prices in mid-September, and some media reported that the increase was about 5%. Information Times reporter learned from visiting stores, businesses and manufacturers that this is a false news that ice-washed products not only will not rise, but will likely warm up the market by cutting prices before the advent of the September and October sales season.

Surprisingly, the air-conditioning market that had already raised prices nationwide in July was brewing a new round of price increases.

“We did not receive a notice of price increase for ice wash and specifically asked the headquarters, nor did we hear that other domestic markets needed to increase prices,” the person in Guangzhou Suning’s marketing department said yesterday in an interview with the Information Times reporter. Afterwards, the reporter visited the Gomecun store, and the salesperson froze the salesman's inquiries about the reporter's request for "ice-washing price increases." He also said that the price has been very stable and he has not heard of any adjustments.

Wu Weiyi, assistant general manager of Hisense Kelon Guangzhou Branch, also denied news of ice wash prices. He said there is currently no sign or factor to promote ice-washing prices. "On the contrary, with the advent of the traditional peak season in September and October, ice-washing may use price tactics to stimulate the market." He said that although ice-washing products It is also under the pressure of upstream raw material price increases, but its gross profit is better than that of air conditioners. This is mainly because air conditioners, as semi-finished products, have to pay more for the installation and maintenance of after-sales products. Therefore, the ability of ice-washing to defuse raw material prices is also stronger. .

Regarding the price increase rumors, some people in the industry stated that it is not a rule that some businesses try to attract consumers' attention. This is a false marketing gimmick.

During the interview, the Information Times reporter learned unexpectedly that in July, the subsidies for energy-saving benefits had been lifted, but the air conditioners, which had generally risen in price, were brewing a new round of price increases.

Raw material prices are the driving force for a new round of air conditioning prices. It is understood that although 2011 air-conditioning refrigeration annual legacy to the market a huge amount of inventory, but these stocks more pressure on the channel (also known as the business) level, and the new production of air-conditioning manufacturers still can not escape the "rising" principle of the market, therefore, manufacturers to The agent's shipping price will still be dominated by singing.