In the smart home channel retail experience (6), I mentioned how smart home storefront marketing receives customers for full-house smart experience. Readers' feedback after reading this article has learned a lot of knowledge and skills of the store's customers, and it is very useful. In the experience sharing (7) published on the WIKI website, I analyzed the root causes of smart home maker price differentiation. Then there is still a legacy issue that has not been analyzed: After the customer experience has been said that smart home is good, but it is not a single order, keep watching What should I do? The current experience sharing should be based on the needs of readers, and it is important to understand how store marketing can effectively track customers and improve conversion rates! In fact, for the tracking of customers, the usual tracking methods are: 1 WeChat (festive wishes, communication), 2 SMS (event invitation), 3 calls (under the line salon, mysterious internal shopping meeting), 4 mail 5 WeChat friends circle (Like, greetings), 6 field visits. Of course, tracking and conversion of customers can use multiple tracking methods to cross-track. The ultimate goal is to facilitate interviews 2 or 3 times, or even 4-11 times, until the transaction! Next, based on my practical experience, we will summarize the following points for the customer tracking conversion of store marketing, and share with you: In marketing, the chance of talking about customers at one time is not high, and smart home store marketing is the same. More than 80% of customers are converting in follow-up. Of course, seizing the key nodes and implementing the following eight major considerations will be of great benefit to improving customer transformation. 1. Understand the role of the user: Positioning a good customer role can be targeted to take relevant service measures, including gender, personality, age, influence purchasing decision makers; 2. Know when the customer is making the house: Defining this time has important background significance for the following customer maintenance; 3. Know the progress of the customer's renovation: If the customer is in the renovation, we must know the progress of the other party's home decoration, is to take the water and electricity? On the ceiling, tile, or in the paint, wallpaper; 4. Is the client looking for a designer to design? 5. Understand the owner's preferences and know which systems the other party focuses on the smart system; 6. Understand the customer's living habits, in the conversation can be given with the customer's daily life combined with the point, in order to be closer to the actual needs of users; 7. Fully exploit users' pain points and strengthen the amplification to the customer's feelings; 8. Keep tracking and constantly adjust the plan until the owner agrees with the product, agrees with the price/performance ratio, and finally makes a deal. According to the marketing point of view, 80% of sales transactions are from 4 to 11 tracks, showing the importance of deeper customer relationships. Most of the time we just gave up 3 times and gave up. Next, based on my many years of marketing experience, to share 8 tracking strategies for everyone, the most important thing is to give the customer a good impression on the way of communication and follow-up. 1. Take a more special follow-up approach to deepen the customer's impression; 2. Prepare for each tracking and find the right excuse; 3. Pay attention to the two tracking time, not too long or too short, because too long is easy to make people annoying, too short to make people forget, it is recommended based on the customer's emergency importance interval 3-5 working days or weekly follow-up It is appropriate; 4. Make adjustments to each of the follow-up sessions. The tone should be smooth and the customer should not feel a strong desire. If you know what the customer was thinking about recently, you can try to help the customer to eliminate concerns and concerns; always pay attention to the daily life of the customer; the most important thing is to be able to ask them how they feel about the smart home; 5. Clarify whether the customer understands the product system. If you do not understand it well, you should introduce it in place so that the customer understands how the smart home will change his life. 6. Determine whether the customer agrees with the product and is satisfied. If it is not satisfied, it is necessary to further track the reasons for customer dissatisfaction and suggestions for improvement, and use the sense of responsibility to move the customer; 7. Understand whether the customer has a purchase demand, if any, is to purchase a single product, or a whole set of smart home systems; 8. Finally, it must be clear whether the customer has the willingness to buy and how much he is willing to spend to create the smart home. In the above section, I mainly analyzed 8 tracking key nodes and 8 customer tracking strategies. Next, we must focus on analyzing and analyzing the 6 key points of smart home companies' successful transformation of customers! 1. Thoroughly communicate with the intended customers, understand the customers' lifestyles and the annoyances encountered in their lives. Analyze and judge from the perspective of the customers, combine the functional features of the smart home, integrate into the life of the owners, and solve the pain points in life; 2. Through the three main channels of real estate developers, decoration companies, home fairs and homeowners, they will intensively cultivate and provide smart home package packages and model room solicitation activities, and infiltrate more prospective homeowners to buy houses. Make some understanding and make preparations before handing in and decorating. 3. Prefabricated smart home pre-installed in the renovation of building materials businesses for more people to understand the application, experience, etc.; 4. Decoration building materials service providers information resources sharing, resource reuse, benefit sharing; 5. Convene sales promotion business activities with the industry or companies: (1) Buy smart home to send smart door locks; (2) Buy smart home to send smart cat eyes; (3) buy a smart home to send a sleep mattress; (4) Buy smart home to send a certain amount of refund vouchers, the time limit can be deducted; (5) Buy smart home delivery matching intelligent monitoring; (6) Buy smart home background music for the living room; 6. Do decoration to send smart living room set or living room back music or smart lock, and so on. In the end, big sales are kings, and smart home companies have great development potential! These are some of the experiences I share about how store marketing can track the increase in conversion rate of customers and hope to help everyone. Follow-up will have more smart home channel retail experience, please pay attention to the follow-up sharing of Zhijia.com. Terminal Retail Experience (1): Smart Home Terminal Channels and Promotional Resistance Terminal Retail Experience (II): Integration and Development of Smart Home + Decoration Design Channel retail experience (3): highlights and selling points of smart home renovation design Channel Retail Experience (4): Smart Home Alien Alliance & Telemarketing Feedback Channel retail experience (5): The occupant diversion of smart home store marketing Channel Retail Experience (6): How Storefront Marketing Receives Whole-House Smart Experiences Channel Retail Experience (7): Analysis of Price Differentiation for Smart Home Manufacturers Channel Retail Experience (8): How to Track Smart Home Store Customers Increase Conversion Rate Channel retail experience (9): The open and communicative road of the whole house smart home system Channel Retail Experience (10): Six Tips for Promoting Smart Home Community Promotion ———————————— Editor: Aaron Micro Signal: iot-professor This article has applied for original protection. Without authorisation from the originator and Zhijia.com. Ni-Zn Ferrite Core,Ni-Zn Rod Core,Magnetic Core Ferrite,Ni-Zn Toroidal Ferrite Core Shaanxi Magason-tech Electronics Co.,Ltd , https://www.magason-tech.com
I. Positioning and tracking key nodes to implement 8 major considerations
Second, the client tracking eight strategies (note the follow-up approach to communication methods)
Third, the six key points for smart home companies to successfully transform customers
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