Facebook Brings Interactive Experience to Fans by Creating AR Applications for the Football Association of India

In order to satisfy the fans, the Indian Football Super League (ISL) has reached a cooperation agreement with the social media giant Facebook to provide an augmented reality experience for the new season. According to reports, Indiana became the first Indian institution to implement AR technology on social media platforms.

Sources pointed out that this plan will provide fans with a unique experience and help them demonstrate their support for the club. If the news is true, the AR experience will allow fans to use Facebook's AR camera to add support for club colors, team songs and logos for pictures and videos.

Industry experts speculate that Indiana’s involvement in AR technology will have a significant impact on regional augmented reality market share. Analysis and understanding further predict that with the AR experience in the Premier League's 2017-2018 season, this will provide AR industry with more opportunities to explore opportunities to enhance the consumer experience.

In order to make football the top event in India and increase the exposure of Indian football, Murdoch, the international media tycoon, together with India’s richest man and chairman of Reliance Industrial Group, Ambani, launched the Indian Football Super League. In this context, Indiana hopes to use AR's popularity to further attract Indians' attention to football. Indiana’s plan to attract fans through innovative interactive experiences is reflected in their previous initiatives. In the fourth Premier League season, they worked with Twitter to provide fans with real-time updates of the season's information.

According to reports, the AR experience of Indochina and Facebook will be provided to all 10 Hero ISL Clubs fans.