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Due to the high cost and high technology content, whether it is indoor lighting or outdoor lighting, the price of LED lamps used is generally 8-10 times that of traditional lamps. Take the bulb for indoor lighting as an example. The price of a bulb of international brands such as Philips and Panasonic is more than 100 yuan. The price of domestic LED bulbs is generally around 40 yuan, or even less than 30 yuan. "The company that really does LED energy-saving and environmental protection research and development, the price of this sale can not be recovered." A person in charge of the industry has no choice but to ridicule.
In this case, the domestic LED industry shuffle has begun since the beginning of the year. Since the beginning of this spring, a large number of LED companies in Guangdong have closed down, eliminating some of the excess capacity and uncompetitive enterprises.
With the foresight of the car, Fujian, also a major LED province, has launched a list of LED preferred product suppliers to focus on cultivating a group of powerful companies to take the brand road to increase the visibility of regional brands in the end consumer market.
Huang Ernan, chairman of Fujian Blue High-Tech Development Co., Ltd. said, "The LED industry has low barriers to entry and the regulations are not perfect. At present, the whole industry is showing unprecedented chaos. It is time for the government to intervene and rectify."
In fact, this is also the view of a considerable number of LED industry insiders. In particular, companies that can be selected and selected to be listed in the list of suppliers of LED preferred products in Fujian Province, in fact, quite a few have been well-known in the industry, or the company has good growth, but because of the lack of visibility in the terminal consumer market, they are either large The light of the brand is covered up, or it is “dropped†by the promotion of small manufacturers.
A person in charge of Meifei (Fujian) Electronic Lighting Co., Ltd. believes that the biggest harm to the industry in the disorderly price war is to deprive the market of mid-end enterprises. At present, the popularity of LED residential lighting is not high, and the average consumer lacks the ability to identify products, and chooses to present either extremes of “brand†or “low priceâ€. People who really want to buy LED products will not hesitate to change brands at a high price, and low-end products and even non-conforming products can find their own survival space through e-commerce channels. 
Recently, the Fujian Provincial Information Technology Bureau, the Economic and Trade Commission, and the Quality and Technical Supervision Bureau jointly released a list of LED preferred product suppliers, and 61 LED companies in the province were selected.