Hisense Laser TV's omni-channel sales increased by 1157% year-on-year, and its oligarchic status became more and more obvious

From 2009 to 2018, after 10 years, Double Eleven is not only a carnival, but also a huge change in consumption patterns. Compared with previous years, this year's Double Eleven, high-end large-screen TVs over 75 inches have become a new consumption growth point. The most representative is the popularity of Hisense Laser TV. Data shows that this year's Double Eleven, Hisense Laser TV's omni-channel sales increased by 1157% year-on-year, and its market share in the TV market of 80 inches and above reached more than 60%, further confirming Hisense's "king status" in the super-sized color TV market.

With the arrival of the tide of consumption upgrades, larger and larger screens have become an irreversible trend in the current color TV market. In 2017, under the background of the overall sluggish color TV sales, the high-end large-screen market demand was strong, and products of 75 inches and above increased by 416.5% year-on-year. In the "pre-war" stage of Double Eleven this year, Tmall's pre-sale rankings have shown that TVs of 65 inches and above are showing a full-scale explosion, and high-end large-size TVs will also usher in a small climax.

When the Double Eleven "War" officially kicked off, high-end large-size TVs really became popular. Hisense, which has advanced the layout of the ultra-large screen market with laser TV, has become the biggest winner in the market. Data show that this year's Double Eleven, Hisense Laser TV's omni-channel sales increased by 1157% year-on-year, and its market share in the 80-inch and above TV market reached more than 60%, and its oligarchic status has become more and more obvious.

After May this year, Hisense Laser TV began to detonate the super-large screen market. This Double Eleven, laser TV will be popular online and offline at the same time. Online, the 80-inch L5D laser TV specially equipped with Harman Kardon audio, the original price is 29,999 yuan, and the pre-sale price is only 21,999 yuan, which has attracted a large number of "upgrading" users; offline market, with 80-inch L5 Relying on the advantages of large-screen eye protection and high cost-effectiveness, represented by laser TV, the sales volume increased by 817% year-on-year. Large-screen high-end TVs are no longer the "territory" of Japanese and Korean brands.