How does the protagonist halo of the micro-whale TV develop?

Starting from the double eleventh, besides being dominated by Alibaba Cloud OS incidents, the home appliance industry has begun to be screened by a cutting-edge Internet TV brand. Micro whale, a newly emerged micro whale TV has successfully jumped into N, and quickly created. Sales records have become the absolute overlord of the new Internet TV, the latest release of the flagship TV also set off a wave of small-size TV. What kind of lore killing skills does the micro whale abruptly inhale halfway through, so that a brand that has been born for only three months will bring its protagonist aura and become a billion-dollar Internet TV player?

Double 11th battle became famous

Double 11 has fierce competition among various brands, and among them, micro-whale TV has become the best dark horse. "Kung Fu Panda" Abao personally delivered, in 14 minutes will be a small whale TV to the user's home, won the "2015 Lynx delivery of the first single-wide network." In terms of sales volume, the micro-whale also repeatedly hit a miracle: With only a 55-inch TV, it sold 27,865 units in the Tmall flagship store, won the Tmall 55-inch single-product sales championship, and became a billion-dollar television explosion.

100 days after the birth of new products

After the double eleventh, the micro-whale TV did not always boast of great achievements. Instead, it released new TVs on the 11th and 19th. The 43-inch 4K TV "Cannon" WTV43K1, the hardware price of 1899 yuan and the annual fee of 199 yuan. , called the industry butcher.


This "cannon" equipped with 43 吋 LG imported 4K panel, equipped with a 64-bit processor can support 4K online local video hard decoding. Like the 55-inch micro whale TV, this 43 吋 4K product also has its own patented cavity sound and wool diaphragm. According to the test data given by the live micro-whale, the sound performance of the “micro cannon” of the micro whale is better than that of the “Magic” sound carried by your friend. Continuation of the well-received Bluetooth voice remote control of the former micro-whale TV, can do more on the voice remote control.

Let television return home

At present television brands have positioned the market in large size, LeTV has even launched a 120-inch ultra-large TV, and this time the micro-whale is doing its own way, choosing a small size of 43 inches, said Li Huaiyu, CEO of Micro Whale Technology: “This The 43-inch Internet TV with the cannon code name is intended to fit the young people's lifestyle and create a fashion-forward entertainment experience.” The concept of the beginning of this design will be better gathered in the family after 80, truly intelligent TV-centric families communicate.



Having a position that fits young people, micro-whale television also has content resources that are in line with young people's aesthetics. The micro-whale integrates multiple resources - Ali, Tencent, CMC, including Manga TV's massive variety show, CMC's exclusive movie resources acquired from its investment tent, CMC's flagship film industry, Oriental DreamWorks, IMAX China and other film institutions. The “Kung Fu Panda 3” which landed exclusively on the micro-whale TV during the Spring Festival... These are just the tip of the iceberg. Currently, the micro-whale film Curry has more than 8,500 movies, and in 2015 it took over one billion cinema lines. The micro-whale has Over 100,000 episodes of good drama, 600+ new films are updated online every year; 100% coverage of each of David's TV dramas, TOP10 popular variety shows; Super League, Champions League exciting events synchronized, Zhou Zhou has an online concert. The content of the micro whale has led the industry in terms of quantity and quality, and has firmly locked the position of the “content king” at the big screen end of the Internet.



At the same time, in order to truly realize the young pioneering, micro-whales have their own unique ecological layout of content. In September, 8 billion won the Super League, the future of micro-whale TV to see the Super League, not only has the best source of Super. More fan users to provide more and more interactive football events live service. VICE, the world’s largest youth cultural expression platform, will also fully land micro whale television; and Micro Whale TV will launch a comprehensive strategic cooperation with China’s largest in-depth short-lived video media “One” and China’s most influential in-depth financial media “Caixin”. . In addition, as one of the achievements of the cooperation between the Chinese and English industries, the Micro Whale and the BBC have entered into a four-year cooperation to introduce 1,200 hours of fine documentary films and excellent foreign children programs. The micro whale has also become a series of home entertainments such as Legoland and CMC. An important online portal for experience; micro-whales are also actively promoting game development at the big screen, and the 3D video game "Fibble" will soon start on the micro-whale TV. Perhaps in the near future, the micro-whale will also enter the VR field. Let users experience the new entertainment experience brought by virtual reality space...



According to Li Ruigang, the leader of the micro-whale, live and homemade content, including entertainment and sports, will become a major competitive advantage for micro-whale TV. Although there is a trend of strengthening management in the current policy, the entire online video industry is still moving forward. “Industry trends and user demand are decisive demands, while micro-whale technology is not just a product, but Chinese culture. The entire industry has opened up the core link." For the second venture, Li Ruigang expressed his confidence. This will also explain the importance of micro whales to Chinese cultural strategies.


This is the capital of the micro-whale and it is also the feeling of the micro-whale. This is the era of the Red Sea. It is also an era of micro whale. Although the micro-whale generation may seem small, the micro-whale has the spirit of being able to spare no effort to strive for perfection. Although it feels lonely as an internet individual, the micro-whale can give the user a sense of participation and bring this kind of interactive interactive communication to the living room. bedroom. Although brand sentiments are now ubiquitous, the "bone-scared" micro-whale is low-key and focused on quality, so you can understand why it always has a protagonist aura and a powerful gas field. When the jumps and jumps, dark horses are not horses, only the tiny whale is shocked.

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