In February, the attention of water purifiers declined collectively? the reason is simple

In recent years, people have become more and more concerned about the water quality problem. The so-called water quality problem is the water source that we are exposed to, especially whether the drinking or cooking water meets the standards, which is what we value. After all, water often enters our body directly, which is related to our health problems, so the quality of water is what we are pursuing in our daily lives.

Therefore, in recent years, the water purifier industry has flourished and solved the pain points of consumers. Although the industry is prosperous, it is a good thing, but there are also a lot of fish and dragons mixed into the market. Many consumers say that the variety is stupid and unclear. Today, our PConline uses the water purifier data in February to solve the problem. Analyze the trend of this market and see how most people choose. Maybe you can give you a good suggestion.

(1) Proportion distribution of popular water purifier brands

From the data ratio can be analyzed, the United States firmly occupy the first throne, but the degree of attention has dropped significantly in January. Haier ranked second in February and is also a sign of a year-on-year decline. Gion, Briant, and Angel are ranked in the 3, 4, 5, respectively. In addition to the year-on-year performance of Briant, the other two have traces of decline. Why do the brands that everyone pay attention to collectively ushered in a downward trend in February? It is estimated that everyone was optimistic about the relevant brands before the year, and I was afraid that there would be no master installation during the Chinese New Year, so I reserved a relatively generous time.

(2) The most popular water purifier products for users

The above data shows that Xiaomi and Midea's water purifiers have taken the top five positions. The first and fourth places are the millet water purifiers, while the beautiful ones occupy the second and fifth positions. Then rank third. Six or seven were still arranged by the United States, followed by Haier and Philips. It can be seen that the products that everyone pays attention to are all big brands. Among them, there are four products in the US that have the highest proportion on the list, and consumers have a high degree of trust in traditional brands.

(3) User attention in different price ranges

Next, let's take a look at the level of attention paid to water purifiers at different price points. Nearly 40% of consumers are keen on 1,000 yuan and below. It seems that everyone is quite conservative in investing in such products, 1000-2000 yuan, 2000. The attention of -3000 yuan, 3000-4000 yuan and 4000-5000 yuan fell in turn, and each decline was nearly doubled. However, the price of more than 5,000 yuan suddenly rebounded, and even the degree of attention is higher than 3000-5000 yuan, so it is seen that there is a certain proportion of high-end groups.

(4) Usage of different water purifier types

Everyone knows that there are three types of water purifiers: desktop, kitchen and wall mounted. As can be seen from the data, nearly 80% of the attention of the kitchen type has an absolute advantage. The 17.59% of the table top and the 5.91% of the wall-mounted type are quite weak, which may be due to the furnishings and aesthetic factors. The kitchen type can be hidden and seems to be more grounded.

(5) Male to female ratio

In the use of water purifiers, as always, the attention of boys is terrible. After all, in the ranks of home appliances, boys are more familiar and concerned. However, there are still more or less water purifiers and kitchen and toilets, so some girls will pay attention.

(6) Age ratio

Most of the channels that pay attention to water purifiers are obtained from the Internet. Therefore, the attention group of 21-40 years old accounts for nearly 80%. On the one hand, consumers may just establish a family and use the water purifier as their own decoration. On the other hand, if you live with your family and install a water purifier, you can benefit more family members.

Today, with the variety of water purifiers and brands, how to choose the right one becomes a problem. However, our PConline picks up some water purifiers that you pay attention to in your dazzling products and brands. I believe that it can be an important reference before you buy.