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Lin Jilin, deputy general manager of Mulinsen Lighting, said that from the product point of view, the rapid penetration of LED application lighting channels is undoubtedly the most competitive trend. The future LED light source brand competition is to actively comply with the cost-effective consumption direction, adhere to the research and development of energy-saving, environmental protection, healthy fluorescent lighting products, that is, to operate high-quality energy-saving brands.
However, Lin Jiliang believes that the future competition of light source enterprises is not only the competition of brands, but also the competition of enterprise quality and the competition of corporate "cultural power". Whether the company has its own unique advanced culture can be one step ahead. This is related to whether the company can continue to develop healthily, and it is also related to whether the company can maintain its youthful vitality. If enterprises want to keep up with the development of the LED era, they must create their own unique and unique business philosophy. To put it simply, it is to improve the overall scale of the product line and to form a brand of visibility and reputation.
In the current LED lighting industry, the homogenization of products is serious, and it is difficult for brands to create competitive advantages in terms of products, prices and channels. The efficient operation concept of LED system provides a solution for brand establishment. . 
On the afternoon of May 24th, Gaogong LED hosted the “2013 China LED Good Products Tour Exhibition and Merchants Conference†hosted by Gaogong LED's “Lighting Channelâ€. Chengdu Station ended successfully. Lin Jilin, deputy general manager of Mulinsen Lighting, and general manager of Laiwei Optoelectronics Tan Jian, Zhang Hu, deputy general manager of 韬 broadcasting lighting sales, Han Yiwei, lighting marketing director of Optima, Xiao Zhiyong, deputy director of BYD lighting marketing, Xie Fang, manager of Xinli Light Source Project, and Yi Ningzhi, marketing director of Lianchuang Optoelectronics Lighting Division Zhang Xiaofei, director of the LED Industry Research Institute and editor-in-chief of "LED Lighting Channel", together with local and surrounding distributors, designers and engineering decoration companies in Chengdu, analyze and predict the development trend of LED lighting market, share LED distribution channel strategy and LED lighting design. trend.