On December 22, 2009, DisplaySearch released the Q3'09 OLED (Organic Light Emitting Diode) shipment survey report. The total global OLED shipments recorded a record high of US$252 million, an increase of 31% from the previous quarter. In addition, shipments reached 21.7 million pieces, an increase of 19% from the previous quarter (Figure 1). Samsung Mobile Display (SMD) leads the market with a market share of 71.4%.
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Figure 1. Q1'08~Q4'09 OLED panel shipments and growth rates. Source: DisplaySearch Q4'09 Quarterly OLED Shipment and Forecast Report Due to increased shipments of high-end mobile phones and smartphones (Smart Phones), their demand for AMOLED panels has increased. SMD is the leading manufacturer of AMOLED, which is far ahead of other manufacturers in terms of shipments or sales. In the third quarter, SMD dominated the market with a market share of 73% (in sales); and RiTdisplay 12% market share ranked second. In addition, LG Display also announced that the 15-inch AMOLED TV entered the mass production phase in the third quarter of 2009. Hiroshi Hayase, Director of Small and Medium Panel Research at DisplaySearch, said: "The mobile phone industry has been hit by the downturn, but Samsung's marketing strategy has pushed the demand for AMOLED high-end mobile phones to a peak. Samsung is expected to continue to maintain mobile phone display leadership in 2010. status."
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Figure 2. Market share of Q3'09 OLED (including AMOLED and PMOLED) manufacturing plants. Source: DisplaySearch Q4'09 Quarterly OLED Shipment and Forecast Report Compared with AMOLED, PMOLED did not grow in 2008-09, both in terms of shipments and sales. This is because the market conversion of flip phones and high-end smartphones using PMOLEDs has not been successful. Despite this, the use of Mercedes Benz and Lexus has boosted the demand for PMOLEDs in the automotive market; in the third quarter, PMOLED shipments in the automotive applications sector reached 42,700, an increase of 19% from the previous quarter. Compared with the same period last year, it increased by 22%. At Q3'09 we saw several major events in the OLED industry, such as Eastman Kodak Co. selling OLED display business to LG Electronics, and InnoLux (Chongchuang) incorporating CMO (Chi Mei) and TPO (Tongbao), among which It includes OLED manufacturing.
The information is mainly from the Quarterly OLED Shipment and Forecast Report.
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