Suning Strives for Smart Home Ecology: Four Product Lines Capture New Industry

Bring Smart home to Suning Little Biu, occupy smart home

In 2018, the Internet of Things, the Internet, and artificial intelligence developed rapidly, and giants such as BAT took to the beach to lay out a new ecology of smart homes. Taking the current popular smart speaker as an example, since February of this year, giants such as Tmall, Tencent, Baidu, Suning and Xiaomi have listed new speaker products and seized the traffic entrance of smart homes. After Suning's small Biu smart speaker went on the market, it was highly praised by users for its built-in battery portability, powerful voice interaction capability and massive content resources.

Under the two-way drive of cutting-edge technology and user needs, China's smart home market has shown more and more powerful development trend. According to prediction by the Industrial Development Research Institute, China's smart home scale will reach 139.6 billion yuan in 2018, and its scale will reach 329.4 billion yuan in 2020, with huge potential for development.

Suning smart terminal company responsible person said at the meeting, standing in the smart home outlet, Suning small Biu smart speaker is only part of the entire ecological, then, Suning smart terminal company will focus on video and audio entertainment, smart appliances, home security, health travel The four major forums promote product lines, covering all aspects of smart life and occupying new enthusiasm for smart homes.

Among them, in terms of audio and video entertainment, since the launch of laser television at the end of last year, PPTV smart TV has achieved a full touch of 32 to 100 screens. It is understood that in May of this year, three new series of artificial TVs of PPTV will be listed one after another. In addition to the new hardware configuration, the new unique Rubic UI 4.6 will also provide users with four platforms: PP video, iQIYI, Youku and Youwei. The entertainment content of the film and television shows a more cool video and audio entertainment experience.

In the area of ​​smart appliances, the company will focus on smart, healthy, stylish, and home-style products, and integrate Suning smart homes to create products with Suning technology attributes. In addition to Suning Biu, smart curtains will be launched in the home. Intelligent drying racks and other new products, and to achieve voice connectivity with the small Biu speakers, so that home travel more intelligent, more convenient; health and safety, is currently planning smart door locks, cameras, children's watches and other new products listed. With the improvement of the product line, the smart home ecology that Suning Intelligent Terminal Company has begun to create is becoming more complete.

Focus on product content data and understand user empowerment technology

Although the smart home market is booming, in order to pursue the development speed, some pseudo-intelligent, weak demand, and high-priced smart products have entered the market one after another. These products have overdrawn users' expectation of smart products in advance due to poor interactive experience. Backed by Suning, who has 30 years of retail experience, 4000+ offline stores and 600 million members, Suning Intelligent Terminals has a very deep understanding of user needs. Therefore, the person in charge of the Suning Intelligent Terminal Company clearly pointed out that the creation of smart home products and ecology must be based on the user's usage scenario, not only to satisfy the user just needed, but also to have both ease of use and practicality.

Based on Suning's Internet of Things technology, based on Suning's content advantages in sports, video, and live broadcast platforms, as well as the ecological construction of smart retail, Suning Intelligent Terminals will continue to provide hardware products and smart solutions to home and individual consumers. . In this process, the company has always focused on focusing on product content and data, acquiring users through better services, increasing user stickiness through the interaction and value-added of the content, and making the interactive experience of the products more humane through technology, truly creating the ecology of the smart terminal. system.

From the business model point of view, Suning smart home ecology is an open solution, based on Suning's own OS system to create an interactive platform, and integrate all of Suning's internal resources. From the product point of view, in addition to being an open platform, the company also focused on defining the product-based route in a scenario-based manner, and innovatively running through the matrix core of the product to develop its own products.

Understanding users and enabling technology, Suning Intelligent Terminal Company is to provide users with a more convenient, smarter and better smart new life.

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