"Transformers" VR Experience Center will enter China this summer

Famous American toy company Hasbro and Hollywood movie studio DMG Entertainment Media Group will launch an interactive VR/AR Transformers experience center. In recent years, China’s robot film fever is quietly heating up.

At that time, the experience center will launch a "digital simulation experience" based on the VR/AR "Transformers" worldview. It is reported that the first experience center will be completed in Shanghai this summer. The two companies stated that they will build more experience centers in China in the next five years.

According to the spokesperson, the experience will provide VR battlefield walking experience, VR/AR flight simulator and interactive digital experience. These Transformers were designed based on the image of Generation One in TV and comics in the 1980s, but the official will be presented more realistically. The experience will restore the image you see in players, TVs, and movies. At that time, players will be able to fight with Optimus Prime or climb the Hornet's steering wheel to personally drive.

The spokesperson said: "We are using innovation, VR and interactive technologies to launch story innovations and bring an unprecedented experience to fans around the world."

The theme of "Transformers" has a history of more than 30 years and has now been extended to animation, animation series, movies, video games, and consumer goods. The latest "Transformers" theme film was "Transformers: The Era of Extinction" in 2014 and won more than $850 million worth of box office results. However, the robot design of the experience center will not adopt the "Transformers: era of extinction" design.

Simon Waters, Hasbro’s Senior Vice President, said in a statement: “We are very pleased to cooperate with DMG in the rapidly growing field of VR, AR and other MR experiences. The Transformers Digital Simulation Center will bring fans Incredible immersion experience."

The combination of traditional manufacturing and high-tech industries is no longer a new thing. As a cutting-edge technology, VR can provide new opportunities and innovations for traditional industries; traditional industries can also provide new application areas for VR technology and accelerate the popularization of VR.

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