On March 9th, OSRAM held a Chinese media meeting in Beijing, expounding OSRAM's new brand concept and key strategic areas of the Chinese market, and sharing with the Chinese media the strategic initiatives, leading technologies and application cases of OSRAM's transformation into high-tech enterprises. And the value of light has been explored from many angles. At the meeting, Gunnar Eberhardt, President and CEO of OSRAM China, explained the new brand concept of Osram's “Exploring Light†and said: With more than one hundred and ten years of history, Osram has made great achievements in the field of traditional lighting. Since its inception, Osram has always been committed to the pursuit of innovative lighting, never stop exploring the unlimited potential of light. In the era of digital economy, intelligent lighting has become the trend of the times. Osram is accelerating the transition to high-tech enterprises with a pioneering attitude, integrating its deep technical experience with emerging technologies in the era of change, and further tapping the infinite potential of light. High-tech, intelligent, Osram's path to transformation In the past few years, OSRAM has fully implemented the strategic transformation with high-tech and intelligent lighting as its goal, and has carried out all-round changes from the business philosophy to the enterprise management system. As these changes progressed, OSRAM further clarified its brand philosophy and its development strategy in China. Osram's 2017 financial report shows that revenues have grown by more than 8% from last year to more than 4 billion euros. Operating profit reached 16.8%, and special project adjusted EBITDA increased by more than 6% to 695 million euros. Good financial performance has once again confirmed the successful decision of OSRAM to transform into high-tech enterprises. Gunnar said: “The Chinese market is an important growth point for OSRAM's global layout. We are full of confidence in China's development. Looking forward to the future, we will always fulfill our commitment to the long-term investment in the Chinese market, respond positively to the Chinese government's development policies and initiatives, and will be smart. The three major areas of travel, smart cities and smart devices are the focus of development, helping to accelerate the digital transformation process of Chinese society." Inseparable, China is the driving force behind OSRAM's development "Made in China 2025 Strategy" Promotes Osram Automotive Lighting Development In the context of the “Made in China 2025†national strategy, automotive companies have promoted product innovation through smart technologies. As an important technology of smart cars, lighting is far from being visible in the traditional sense. LED technology has gradually become the mainstream of vehicle lamp technology due to its small size, energy saving and environmental protection, long life and high brightness. In recent years, new energy vehicles with strong development momentum will continue to promote the growth of LED automotive lighting. Weilai ES8 intelligent electric car Among them, the Weilai ES8 intelligent electric vehicle, which was launched at the end of 2017 and attracted the attention of all parties, was provided by OSRAM for its overall LED automotive lighting solution. On the other hand, autonomous driving technology has gradually matured. As the world's leading automotive lighting supplier, OSRAM's laser, infrared and optical sensor technologies are also accelerating the realization of autonomous driving. During the 2018 CES, OSRAM teamed up with Rinspeed to introduce the Snap Autopilot concept, redefining the driving experience with a variety of LED, laser and optoelectronic sensing solutions. China's multi-site installation of Osram Smart City Central Management Platform Since the "13th Five-Year Plan", with the continuous improvement of urban economic development requirements and the deepening of urbanization, the requirements for intelligent construction and management of cities are becoming more and more specific and urgent, coupled with strong policy support. China's smart city construction prospects are very broad. From chips to downstream industries, OSRAM has a unique industrial chain advantage. In January of this year, OSRAM released the SymphoCityTM Smart City Central Management Platform, which enables comprehensive monitoring and management of urban lighting, security, environment, energy and communications, and has begun installation and deployment in several cities in China. China's smart equipment market is developing rapidly, and OSRAM is the first to cooperate With the advent of the Internet economy and the digital age, China's smart device market has developed rapidly in recent years. While smart devices are rapidly evolving, data security and personal privacy assurance are becoming more important. The introduction of biometrics on these devices has become the latest trend. Many manufacturers use face recognition and iris scanning as a new biometric unlocking method. In this area, OSRAM is an important supplier of infrared technology. We use light to build a barrier to information security and protect the safety of public places and personal data. OSRAM is working with major domestic smartphone manufacturers to provide smarter, safer solutions. It can be seen that China has become a strong driving force for OSRAM and plays a pivotal role in the brand's global strategy. Since taking root in the Chinese market in 1995, all business units such as OSRAM Opto Semiconductors, Special Lighting and Lighting System Solutions have been operating in China. Among them, OSRAM Opto Semiconductors' Wuxi plant is one of OSRAM's important strategic investment projects in China and an important part of the localization strategy of the Chinese market. After the completion of the second phase of the Wuxi plant, it will further strengthen OSRAM Opto Semiconductors' global LED market. leading position.
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