Artificial intelligence changes the fashion circle, the artificial intelligence life of young people

After 95 (referring to the population born in 1995-1999) is known as the network aborigines, with the growth of the network, social networking is a necessity for their lives, eager to talk about QQ, send QQ space, brush microblogging and stroll. A generation that grew up with the Internet in China has a broader vision, a wider range of thinking, and a personality that is not only loved but also nostalgic.

After 95 years of growth in a complex and ever-changing network environment, they advocate freedom, refuse to be rigid, and are not bound by tradition. They are a full-fledged generation. Among them, sports athlete Fu Yuanhui is a representative figure after the 95s. She is in the Rio Olympics. During the period, he showed the world the other side of Chinese young people. This “frozen girl” quickly spread on the Internet.

After the 95s, it will gradually embark on the society and become a new force in society. The Centennial Olympic Movement is in the process of welcoming the younger generation. The “fashionable cool” movement is popular among young people, so skateboarding, surfing, rock climbing and other five big Entry into the 2020 Tokyo Olympics. In order to attract more young people to pay attention to the Tokyo Olympics, a large number of anime stars are used as publicity, and nine anime images including Crayon Shinchan, Luffy and Sun Wukong will become the image ambassadors of the Tokyo Olympics.

As a new generation of people who are about to become a society, studying their consumption behavior is the core of many merchants. It coincides with the arrival of Valentine's Day. Many young couples choose to spend romantic Valentine's Day in the hotel, according to the statistics of each hotel reservation platform. During the Valentine's Day, hotel bookings exploded, and after 90, it became the absolute main force for hotel reservations. Among them, “95s” was one of the main lineups after the 90s, and the number of Valentine's Day stores increased by nearly 100%.

“Post-95” has been regarded as the most potential new consumer group by marketing experts and brand owners. As a network of aborigines, with the development of mobile Internet, this generation of young people’s values ​​and consumption habits are vastly different from those of the previous generation. Yang Jianyong, the founder of the sensor Internet of Things, said: Although most of them do not have independent income, the consumption strength should not be underestimated. According to relevant surveys, 75% of their monthly spending is spent on shopping, in a relatively family-friendly environment. After growing up 95, the "buy, buy and buy" thing is not soft, more than half of which are clothes and shoes as a regular purchase.

QQ space is the most important social venue after 95, and album is one of the core functions of QQ space. At present, the peak number of QQ upload photos is 650 million, and the total number of space photos exceeds 2 trillion. As a social platform popular among young people, it has the largest social data, especially photos, and a large number of real photos as a sample of data, which can objectively describe the true "dress" status of the younger generation in China (after 95). You can gain insight into the dressing of young people and reshape the fashion circle.

From the photo data published in QQ space, the portraits are extracted from the median number, and the face detection and analysis technology of Tencent U-Map is used to accurately determine the age range of the characters. Combined with the QQ space crowd data, the post-95 crowd is released and the AI+ fashion is released: China Post-95 Fashion Color Report, the report is Tencent QQ Space Joint Vipshop, which separates the human body and clothes from the background through artificial intelligence algorithms, detects the color of the clothing, and classifies and counts the colors, from which we can judge the young pop colors of China. And young people's insight into color choices.

The report shows that girls after 95 are more concerned about the fashion color of the season. The most important consideration in purchasing clothing is the color “matching”. The color that is most often chosen to match black is “red, yellow and blue”. After 95, I think that the color of the clothing will affect my temperament. Among the colors commonly used after the 95th space and the excellent figure artificial intelligence statistics, the RGB values ​​of the first color are: 22, 20, 24, "AI+Fashion: China Post-95 Fashion Color Report" named this black as “95 degrees black”, this report restores the most realistic color preference and consumption habits of young people after 95, while Vipshop will sell big data to verify that according to Vipshop data, “black” color becomes the first choice, “ Black and white ash is the most fashionable color after 95.

According to "AI+Fashion: China's post-95 popular color report", "95 degrees black" conveyed the most authentic color preference for young people after 95. The most common clothing color after 95 is black and white and gray. Tencent QQ Space not only released the "AI+ Fashion: China Post-95 Fashion Color Report" in conjunction with Vipshop, but also invited Chinese famous fashion designer Zhang Chi to design the clothing as the inspiration for the post-95 fashion trends found in the report, and released it in New York Fashion Week. The theme is "THE PRESENT & THE FUTURE Now and the Future", and it is also a fashion attitude to show the world after China 95.

Technology is also changing the rules of the fashion circle. Many brands have used technology and technology to integrate into the design. The technology + fashion life trend has been formed, and various brain-opening designs have also been demonstrated on the technical level. The possibilities of combining clothing and technology. Many technology companies, including Apple and Intel, have established partnerships with top fashion brands, hoping to jointly explore the fashion of the technology era. Obviously, cross-border integration has become an inevitable trend of fashion.

The tripartite cooperation between Tencent QQ Space, E-commerce Vipshop and fashion designers is a cross-border innovation application of Black Technology (AI), e-commerce and fashion, which makes artificial intelligence collide with fashion. To provide more inspiration and possibilities for the creation of the fashion field, the fashion designer Zhang Chi design inspiration is mainly based on the "AI + Fashion: China Post-95 Fashion Color Report" on the post-95 fashion insights, the black technology and big data are really applied to In the design and production of clothing, it is understood that this three-party joint design new autumn and winter clothing released in New York Fashion Week will be sold at Vipshop in July and August.

Fashion designers are mainly inspired by the development of technology, as well as the growing maturity of artificial intelligence technology, AI will be integrated into all walks of life, fashion big names will naturally not miss this technology feast, can be more acutely aware of consumer preferences Using a variety of data to make fashion design more accurate consumers, the data and analysis of the fashion industry have more visibility, when fashion and technology marriage, showing unlimited possibilities, of course, technology is only a means, but technology can also make fashion The world is going further.

The author is the founder of the Internet of Things, Yang Jianyong, a senior person in the Internet of Things, who has long been concerned with cutting-edge technology industries such as the Internet of Things, smart homes, wearable devices, robots and artificial intelligence.