Home theater is about to disappear: LCD TVs will seamlessly take over its market

OFweek smart home network home theater has been a lot of people's dreams, but as the cinema becomes more and more popular, the film fare is gradually close to the people, many people have chosen to go to the cinema to watch. To be honest, the brightness, color, and sound effects of a typical movie theater cannot be compared to high-end home theater effects. Only a few movie theaters, such as IMAX and Dolby Cinema, have first-rate effects. However, such movie hall fares are not It's cheap, but ordinary consumers don't care about it.

At present, the home theater market has become a very niche market. It is an audiophile market and a real high-end market. At present, many home theater projectors are installed in villas. Even in these villas, home theaters do not have a high operating rate. At present, the sales volume of high-end home theater projectors in the Chinese market is only about 10,000 units a year. Even if they are counted as entry-level 1080P home theater projectors, the sales volume in China for the whole year is only about 100,000 units. To know that in the Chinese market of more than one billion people, this kind of sales volume is really very small.

Traditional home projector sales have been low

The sales volume of LCD TVs in China is almost over 40 million units a year. The sales volume of home video projectors is really “poor”. The reason why the home theater projector market formed such a situation, in fact, there are three main reasons: First, the price of home theater projectors is too expensive, even the price of 20,000 yuan even more than 100,000 yuan price, the average consumer is simply difficult Accepted, since the price of several thousand yuan of LCD TV can already solve the basic needs, why should such a high-end product be purchased? There are too few people who have upgrading needs.

Home theater involves multiple product lines

The second is the home theater projector is not a single product, want to have the effect of force, requires a dedicated audio and video room, the need to configure specialized audio equipment, but also have a first-class curtain and professional video output device, this set of equipment are configured Down, spending more than 100,000 yuan is simply the price of entry. Therefore, home theater projectors are actually very dependent on other products.

The projector needs a long distance to achieve a large picture

The third is that home theater products for positive projection have strict requirements on space. Not only do the environment brightness have to be controlled, users must also have a large installation environment, which is almost impossible for ordinary consumers to achieve. At present, China's housing prices continue to rise, in addition to the villa has such a large space, almost ordinary houses are difficult to specifically open the audio and video room.

The above conditions make home theater projectors difficult to develop at all times. Even though people are demanding higher and higher display performance, home audio and video projectors still do not have a big improvement, maintaining sales of 100,000 units for several years in a row or even high-end. The share of products is still decreasing. The author believes that home and video projectors are about to face unprecedented challenges today as display products become more and more abundant.

New equipment emerges in endless pressure

The first is the LCD TV, now the price of large-size LCD TVs is getting more and more favorable, and even the price of the 75-inch LCD TV has started to drop to 20,000 yuan. In fact, when the average family is using a projector, the screen size is basically about 90 inches, and there are very few scenes that project 120 frames or even 150 frames. After all, such a large size requires a lot of space.

LCD TVs are getting bigger

With the gradual decline in the price of LCD TVs, plus the addition of quantum dot technology, the size of LCD TVs is large enough, the resolution is high enough plus the color is also good, it can be said that it is in the mid-market competition for the current home theater projector share is not What's the problem? Some people think that LCD TVs have a low boot rate and they have a very low compression rate. Now young people will not buy such products. But fundamentally speaking, large-size LCD TVs have advantages in brightness, color, price, and functionality, and people will eventually accept such products.

OLED TVs are also rising

There is OLED products, although this kind of product is not close to the public in the large size, the current competitiveness is still relatively low, but its ultra-thin body and good color, or will attract the attention of some high-end users. Compared with ordinary LCD TVs, OLED TVs are the next generation of display technology, which has a higher compression power. This is also a unique advantage of OLED devices.

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