Mainstream E-commerce farewell free shipping era

Two weeks ago, Amazon China and JD.com (Scaling Info) raised the free shipping threshold, and both Foreign America Online and Dangdang.com have free shipping thresholds. On April 1st, Suning Tesco announced the setting of a free shipping threshold, which will give free shipping to the audience for orders over 48 yuan worth of purchases, self-purchase orders, and orders generated by mobile clients. This means that the current domestic mainstream B2C e-commerce will bid farewell to the era of free shipping.

According to the relevant person in charge of the Suning Logistics Department, if the amount of a single order exceeds 48 yuan, you can enjoy free delivery service. If the order amount is less than 48 yuan, you need to charge 5 yuan for shipping. However, this time, Suning Tesco's adjustment of the freight policy does not include the mobile terminal. Consumers still enjoy the free shipping service policy when they place their orders on Suning's eCommerce mobile client. The source said that the Suning Tesco set free shipping threshold of 48 yuan, which is determined by comprehensive consideration of the industry's general conditions, and 48 yuan is the industry's lowest level. If the consumer's shopping delivery method is self-raised, no shipping fee is required. At present, Suning has nearly 2,000 logistics points in the country, which is also the advantage of Suning offline stores.