Yesterday afternoon, Lenovo released five products in one breath in Beijing, including Lenovo S5 Pro, Lenovo K5 Pro, Lenovo K5s three AI four-camera camera phones, as well as Lenovo Watch S trend mechanical smart watches, Lenovo Watch C Xiaole children's phone watch .
Among them, the main "Idol-level selfie" Lenovo S5 Pro is undoubtedly the highlight of this conference. Lenovo mobile phone China trader Chang Cheng spent a large amount of time to introduce the camera's self-portrait and photo effects under the blessing of AI, plus Lenovo mobile phones The spokesperson Zhu Yilong shared the experience of using Lenovo S5 Pro to take pictures and took selfies with the fans in the audience, which is equivalent to a strong endorsement of the machine.
In view of the fact that articles about the introduction of Lenovo S5 Pro products are flying around after the press conference, I will omit the introduction and just talk about one point: the machine’s high appearance, high cost performance, plus outstanding camera performance and super popular Zhu Yilong support, become Another explosive product after Lenovo Z5 is a high probability event.
Of course, what is more eye-catching than the strong attack of "Zhu Lianbihe" CP is Chang Cheng's expectations for Lenovo mobile phones. After the meeting, he revealed three established goals: First, to make the Lenovo brand in China within the price of one thousand yuan. The only choice for users; second, Lenovo Mobile officially enters India to face Xiaomi's competition; third, in the near future, it will fully defeat Xiaomi and Honor at the price of 2,000 yuan.
Considering that Lenovo's mobile phone has just entered the Indian market, and the competition in the Indian market is as fierce as the Chinese market, and Xiaomi, which has been cultivating for 4 years, has ranked first in the Indian market. Therefore, it is too early to talk about the competition between Lenovo mobile phones and Xiaomi at this stage. At best, it can only be regarded as a challenge, and the second goal is not shown for the time being.
Focusing on the first and third goals, I have the impression that Lenovo's mobile phone is ambitious, not only fighting Xiaomi and Honor, but also determined to defeat the two major rivals. You know, whether it is a thousand yuan phone or a price of 2000 yuan, Xiaomi and Honor are the main players in the market. If Lenovo mobile phones want to dominate the thousand yuan phone market, they must be defeated. In addition, it is difficult to suppress Xiaomi and Honor at the price of 2000 yuan. Not small.
Therefore, Chang Cheng’s statement conveyed to the outside world that Lenovo’s mobile phones were fully benchmarked against Xiaomi and Honor, which also explained the successive diss of Xiaomi Mi 8 Youth Edition, Mi 8, Mi 8 SE, Honor 8X, etc. during the warm-up phase of the press conference. product. In other words, Lenovo K5 Pro and Lenovo K5s target the 1,000 yuan machine market, while Lenovo S5 Pro is targeting the 2,000 yuan price point.
Perhaps you will be curious, where does Lenovo’s mobile phone challenge Xiaomi and the glory of glory come from? Some people also questioned it, bluntly saying that the success of Lenovo Z5 alone is not enough to challenge Xiaomi and Honor, and it would be too arrogant to threaten a full defeat.
In my opinion, there are two main strategies for Lenovo's mobile phone to win: First, the ultimate cost-effective. It is undeniable that Xiaomi and Honor are outstanding representatives of high cost-effectiveness, but Lenovo mobile phones have surpassed them on the road of pursuing cost-effectiveness, achieving the ultimate cost-effectiveness and truly becoming a "national mobile phone." Therefore, Lenovo S5 Pro is more cost-effective than Xiaomi Mi 8 Youth Edition, Mi 8 SE, and Honor 8X, which can be described as "breaking down the bottom line of prices."
The second is technology decentralization. Lenovo mobile phones use dimensionality reduction tactics to decentralize mid-to-high-end flagship application functions to thousands of yuan phones, thereby enhancing product competitiveness. For example, the AI ​​four-camera mobile phone promoted by Lenovo mobile phone at the press conference, Lenovo S5 Pro, Lenovo K5 Pro, and Lenovo K5s three AI four-camera camera phones came out, which will start the AI ​​four-camera popularization storm, allowing users to spend less money Buying a good product with a better experience is worthy of being a "good product of conscience".
From this perspective, Lenovo's mobile phone tactics are clear, swearing to the end of Xiaomi and glory, and regaining the lost glory. All of this cannot be separated from the wise strategic support, that is, with the strong support of Lenovo, Lenovo's mobile phone internally carries out drastic reforms.
In June of this year, Liu Jun, Lenovo’s executive vice president and president of China, announced at the Lenovo Z5 conference that the Lenovo mobile phone brand has officially re-started and positioned as a "conscience premium product, a national mobile phone." At the same time, the Lenovo mobile phone team has joined Lenovo China. Let the outside world see the possibility of the rise of Lenovo mobile phones in the future.
As a matter of fact, "Conscientious Products, National Mobile Phones" is not only a manifestation of Lenovo's mobile phones returning to their original aspirations after a trough, but also a symbol of its play and tactics, sounding the clarion call for counterattack. The short-term goal is to return to the top ten in the domestic market this year. Whether it is the release of Lenovo Z5 or the three arrows of Lenovo S5 Pro, Lenovo K5 Pro, and Lenovo K5s, they all originated from the strategic plan codenamed "Normandy Plan" within Lenovo's mobile phone.
According to Lenovo mobile phone insiders, Liu Jun is full of expectations for the "Normandy Plan". The launch of Lenovo Z5 is the starting point. It not only assumes the task of sounding the counter-attack clarion call for Lenovo mobile phones, but also determines its development pattern in the next two years. "Once the horn is sounded, we must fight a tough battle and intensively attack. Liu Jun demanded that every counterattack of Lenovo mobile phones must be victorious, and every battle is a Normandy landing."
It is worth noting that after the Lenovo Z5 conference, Chang Cheng talked about his views on Xiaomi. In his view, Xiaomi's success is not unreasonable, it is worth learning from Lenovo mobile phones. Now, in just four months, Lenovo’s mobile phone has made rapid progress from admitting to learning Xiaomi to threatening to defeat Xiaomi. Behind the rapid progress is the infinite desire for revival. As one of the best players, it is eager to prove itself with beautiful performance.
So the question is, in the near future, can Lenovo mobile phones defeat Xiaomi and Honor? Time will prove everything.
Ningbo Autrends International Trade Co.,Ltd. , https://www.ecigarettevapepods.com