Millions of Awards Breakthrough Redline Answer Platform Unmanned Supervision

"The bonuses have been received, real money!", "Scan QR code, We got a resurrection card," "12 questions, and the third question hangs"... Recently, many netizens are busy doing it. One thing is to answer the questions on the live broadcast platform. This model of the live broadcast platform, known as the “Internet outlet” in 2018, has attracted countless public participation. On January 10th, in response to the recent hot online answer, Yi Kai, founder and CEO of e-Capital, released a question on the online question in the circle of friends: What will happen in one month in the now blooming Q&A market? A. More players follow up, B. There is a single tens of millions of prizes, C. The relevant departments issue strict policies.

In this regard, Tencent CEO Ma Huateng directly gave the answer C, that the relevant departments issued policy restrictions. The 360 ​​company CEO Zhou Hongyi chose A and replied, “What are the reasons for limiting this very positive energy activity? Should choose A”, more players follow up, and then added, “A option should be turned into a giant Have entered."

So, is this type of platform legal? Is Ma Wenteng saying that relevant departments should issue policies to restrict?

Otsuka Collective "Spreading Coin"

In fact, the earliest heard about the live broadcast platform also dates back to January 3, the day of Wang Sicong’s 30th birthday. He sent a message on Weibo and said, "I send bonuses every day and send 100,000 tonight at 9 o'clock. If you think you are smart, try the 'Peak Conference' APP, as long as you answer 12 questions. , you can get money and cash out at any time. It's very simple. I'd like to dispense money and I'll be happy.” Obviously, Wang Sicong takes out 100,000 yuan to invest in a mobile phone called “The Summit” to win the game. As a bonus.

This combination of live and barrage form answering games, the rules are not complicated. There are 12 multiple-choice questions in each field. Participants must answer in 10 seconds. If overtime or wrong answers, they will be eliminated. All participants who answered 12 questions correctly divided all the prizes equally.

The money-giving activities were originally very attractive. In addition to this novelty, the platform immediately attracted 250,000 people. On the night, there were 1929 people who had a half-million yuan bonus in this answer game, and each received 51.84 yuan.

Soon after, in addition to the summit, the live broadcast answering game wins bonuses. Today's headlines, Yingke, YY live broadcasts and other Internet companies involved in video or live broadcast services have also taken a fancy to this business, and many online players And the amount of bonuses exceeded one million in succession. The new outlet of "Live Answer" quickly entered the "battle", and even the platforms such as the Summit of the Summit and the "millions of winners" of Sichuan Pepper have burned 10 million every day, but this is only the beginning.

"Live answering questions are highly interactive new live streaming models. They have extremely interesting content and high user stickiness. This model is very suitable for live broadcast platforms. It can not only enrich the content of the platform, but also achieve higher customer cost. Low, after one week of operation, the new growth rate of users of pepper increased by 20%, and new users retained a very high level.” On January 11th, the person in charge of Huajiao said in an interview with the China Times reporter that from According to the cumulative number of viewers in the first three days of the "Million Dollar Winners" going online, there are more than 4 million online users per day. As of January 9, all prizes for the games have totaled 13.02 million yuan. At present, more than 1.1 million people have won prizes.

However, the light "spends money" does not know how to make money, it is just like another fall of the boots, people are always not practical.

From the economic account alone, a “sprinkling game” costs 1 million yuan to attract 4 million spectators, each user’s acquisition cost is only a few cents, but it can make hundreds of thousands of people even millions of people. Into the platform to participate in the answer, this is obviously a new live, short-lived video platform or even all content platforms, a new mode of winning customers, keeping deposits, pulling active. However, as similar products continue to advance and consumer passions subside, the economic cost of obtaining passengers is destined to become increasingly uneconomical. How to “realize traffic” and retain users will be a matter for live broadcasting.

In this blaze of fire, each live answer product launched a round of "Sacrificialcoin" actions. For a time, Wang Sicong coined, Zhang Yiming printed coins, and Zhou Hongcui used to deposit coins. Even Zhou Hongxuan said: "You have all used coins, and I have used more money than you."