"Color TV new army" loves mango quantum dots TV Rio high-end market

But also from the second half of 2016, under the stimulation of Internet TV brands due to factors such as price increase of the upstream panel, Internet TV did not increase revenue at the same time, and it has not really profited. Therefore, this year, let all Internet TV players “play”. All feel the pressure.

In 2017, this growth boom entered the winter period. The color TV market encountered the most difficult moment in five years, and the retail volume of color TVs fell to the lowest level in five years. According to Ove Cloud Network data, the market share of Internet TV brand manufacturers in the first half of the year fell by 4% year-on-year. China Icom data showed that sales of LeTV as a percentage of sales from January to July decreased by more than 50% year-on-year. From LeTV to storms, to the entire industry, Internet TV has reached a "difficult period" and the days are getting worse.

People in the industry believe that if the Internet color TV brands want to survive, they must provide consumers with products and service experiences that are differentiated in certain aspects. Through the product quality to obtain more consumer recognition and loyalty, and gradually accumulate more brand assets, to prepare for the market to enter the brand competition.

Specifically, it is to “climb high” and “renovate” in product quality and bid farewell to the impression that the low price of connected TVs in the past was “equal” to the low end. Key layouts include new technologies such as intelligent voice, new interactive methods, development of new display technologies such as quantum dots, and development of new applications based on the Internet, which will become truly "new" competition points. That is to say, the new “industrial upgrading” of new industry intentions is returning. The total time is that from the first phase of competition with obvious price characteristics into the second phase of differentiated quality competition.

For the upgrade of quality technology, this year the newly-entered Internet TV brand Love Mango has stepped on this point. It is reported that the hot technology screens, curved surfaces, 4K, Huawei chips, quantum dot technology, and artificial intelligence on the market are all reflected in the love of mango TV.

Following LCDs, the industry has been exploring future display technologies in recent years. Among them, OLEDs and quantum dots have attracted the most attention and have been used in the high-end television industry. They are also widely regarded as the next-generation display technology by the industry. According to the latest information, Love Mango TV is ready to press QD technology. The Xingmang series, which is co-operated with Du Haitao, focuses on real 4K LCD panels and “core technology with QUHD Quantum Dots. In the view of Love Mango, Quantum Dot Technology can accurately reproduce each color and make the display more vivid and lively.

Love Mango launches quantum dot TV, which is another Internet TV brand joined the QD TV camp after LeTV, which has a certain stimulating effect on the popularization of QD TV.

It is reported that in the high-level competition stage of the industry, quantum dot TV is ushering in market opportunities. From January to May sales figures, the penetration rate of QD TVs in the high-end market has reached 7%, and QD TV has become the most important pole in large-scale high-end TVs. Mango Mango launches Quantum Dot TV and is also taking a favorable position in high-end TVs in the future.