Qie Machine Tool's traditional industrial transformation "breaks through" speeding up product innovation

Qi 2 Machine Tool is the first batch of key enterprises in China's machinery industry during the "1st Five-Year Plan" period. After more than 60 years of development, it has become one of the large-scale backbone enterprises producing heavy-duty, super-heavy CNC machine tools and large-scale complete forging equipment. The company has accumulatively provided more than 2,000 major equipment for key areas in China and made important contributions to China's basic industrial construction and national defense construction.

Qi 2 Machine Tool Traditional Industry Transformation “Breakthrough”

The company has a national-level technical center, a post-doctoral scientific research workstation and a provincial academic workstation for heavy-duty CNC machine tools. It is a national-level innovative enterprise, a patent pilot company, an international science and technology cooperation base, and a standardized and well-behaved “4A” company. "Qi II" brand won the title of "China Famous Brand" and "China Top Brand Product". At present, the company has 145 authorized patents, including 12 invention patents. Since 2009, the country has launched the "High-end CNC Machine Tools and Basic Manufacturing Equipment" technology project, and has undertaken 15 projects.

In the face of severe external environment and internal business pressure, Qi 2 Machine Tool takes “embodies the will of the country and rejuvenates the national industry” as its mission and closely centers on “Made in China 2025”. Through persisting in innovation-driven, it constantly promotes the transformation and upgrading of the enterprise, and establishes new upgrades. The development of kinetic energy has achieved a year-by-year reduction in losses, which has created a new situation in the sustainable development of enterprises under the new normal state of the economy.

Effectively docking outside markets

Since 2012, the leadership team of Qi Machine Tool has deeply realized that the original business model of the company is no longer able to adapt to the market competition requirements under the new normal, and the objective situation has determined that the company must make up its mind and carry out market-oriented reforms drastically to achieve effective external markets. Docking. Therefore, in order to further enhance the company's operating power and control capabilities, and enhance the company's operating dynamism, Qi 2 Machine Tool implemented a “market-oriented” reform that “makes small accounting units and cooperates according to market principles among units” to make each accounting unit Ultimately, it can independently operate, assume responsibility for its own profits and losses, take risks at its own risk, and face the market independently. The “marketization” selection mechanism was implemented, and the “all-speaking” salary distribution mechanism was established, which truly established the management system and mechanism for all the company's business risk sharing.

At present, the biggest change brought about by corporate reform is the shift in business consciousness at all levels. The greatest gains from the reforms are the dramatic increase in the power of independent operations and the control and control capabilities of all units. The greatest effect of the reform is the gradual emergence of the company’s operating dynamism. .

Accelerating product innovation

In recent years, Qi 2nd Machine Tool adheres to the direction of “high-end, precision, and intelligent” product development, inspires transformation and develops new momentum through innovation, focuses on core products, expands the market supply of mid- to high-end machine tools, and manufactures aerospace, defense, and non-ferrous metals. , automobile and other national key industries have provided "large-scale circular seam assembly welding system" (has been successfully applied to the processing of China's "Changzheng No. 5" core components of the rocket), "large-scale tubular section spreading machine", "Ultra-speed CNC gantry "Aluminum ingot combination milling machine" (employed in the "large aircraft" project large aluminum ingot surface processing and non-ferrous metal rolling production line) and other major key core equipment, effectively fill the gap in domestic technology, breaking the key products long-term dependence on imports, technology Subjected to the foreign situation, it has made due contributions to the urgent needs of processing equipment in key areas such as large-scale carrier rockets, large-scale aircraft, large-scale marine transport ships, and large-scale construction machinery, and to promoting the development of the national economy and the modernization of the defense industry.

In addition to key products, in the process of transforming and upgrading traditional kinetic energy and cultivating and developing new kinetic energy, Qi 2 Machine Tool developed the TK6932 CNC floor-standing milling and boring machine with a diameter of 320mm, which is the ultimate manufacturing of this type of product, focusing on serving large vessels, Large-scale mechanical engineering and other areas of processing of super-large parts; the company through the introduction of foreign high-end press technology, the digestion and absorption, self-developed large multi-station presses, is the world's most advanced automotive manufacturing press equipment.

Benefit to service

Qi 2 Machine Tool innovation marketing concept, extending the industrial chain, to the service sector to benefit. At present, the service business of Qi 2 Machine Tool Co., Ltd. is launched with “three entry points”: Firstly, as a starting point for custom product R&D, process route design, turnkey projects, and multiple machine tool components, the overall program design capabilities are enhanced. To provide users with more value-added services; Second, on-line monitoring, maintenance, and professional training as an entry point, vigorously develop intelligent technology applications, standardize system service content, and improve linkage and stickiness with users; Taking the equipment upgrading, major repairs and relocation, repurchase and recycling, and trade-in replacement as the starting point, the market for the remanufacturing of machine tools and the distribution of marketing networks were studied.

Since 2012, the service revenue of Qi 2 Machine Tool has increased significantly year after year, and the total revenue has exceeded 200 million yuan, which has become an important part of the company's main business income. At the same time, the whole company has established the marketing concept of “paying equal attention to product market development and service market development”, laying a solid foundation for further transformation and upgrading of the company.

At present, the market acceptance rate of Qi 2 Machine Tool products has been rising year by year. In 2016, the volume of new orders increased by 55% year-on-year. The volume of orders in the first half of the year increased by 74% year-on-year. Enterprises plan to realize 750 million yuan in operating income in 2018 and achieve a break-even.