Dong Mingzhu settled in FAW Xiali, Gree wants to use force to achieve new energy vehicle production line

On September 15th, Tianjin FAW Xiali insiders broke the news, and Dong Mingzhu and Gree team conducted a final consultation on the stake in Tianjin FAW Xiali. At present, the relevant staff of the Gree team has settled in Tianjin FAW Xiali.

A few days ago, Dong Mingzhu and her Gree team appeared in Tianjin FAW Xiali Automobile Co., Ltd. (hereinafter referred to as FAW Xiali) and visited the Tianjin FAW factory. The news about Gree's acquisition of FAW Xiali was gone.

In fact, people close to FAW Xiali told the "Securities Daily" reporter that Gree’s desire to acquire FAW Xiali has been blowing for a long time. In the past two years, Gree, which started with air conditioning, gradually reduced its advantages in the air-conditioning business and began a diversified transformation. Following the end of 2016, Dong Mingzhu announced that in his personal capacity, after Wang Jianlin of Dalian Wanda joined hands with several groups to participate in Zhuhai Yinlong, Gree seemed to turn his attention to FAW Xiali.

On September 15th, Tianjin FAW Xiali insiders broke the news, and Dong Mingzhu and Gree team conducted a final consultation on the stake in Tianjin FAW Xiali. At present, the relevant staff of the Gree team has settled in Tianjin FAW Xiali.

The person also revealed that FAW Xiali will announce the progress of the relevant equity acquisitions as soon as possible. At the same time, Tianjin Baili Machinery Equipment Group Co., Ltd., the second largest shareholder of FAW Xiali, will withdraw. After Gree's shareholding, FAW Xiali will transform into a new energy vehicle and no longer produce traditional fuel vehicles.

Once again aiming at the car manufacturer Dong Mingzhu vows to "making a car dream"

On September 8, FAW Xiali announced that it had suspended trading due to major issues. The announcement stated that it received a notice from the company's controlling shareholder China First Automobile Co., Ltd. that FAW is planning a major event involving the company. The company will suspend trading on September 8, but FAW Group has not suspended trading. At that time, the outside world had measured that Tianjin FAW may have a big move like equity acquisition.

For “outsiders” Dong Mingzhu, the acquisition of Tianjin FAW Xiali shares is of great significance. Since Dong Mingzhu joined the army building, she has frequently heard news on the layout of the automobile industry.

Especially at the end of 2016, Dong Mingzhu suddenly announced that he would personally carry Dalian Wanda Group, CIMC Group, Beijing Yanzhao Huijin International Investment Co., Ltd. and Jiangsu Jingdong Bangneng Investment Management Co., Ltd., and signed a capital increase agreement with Zhuhai Yinlong. The company increased its capital by 3 billion yuan and obtained 22.388% of the shares in Zhuhai Yinlong. Among them, Dong Mingzhu personally invested about 1 billion yuan and won a 7.46% stake in Zhuhai Yinlong.

In this regard, Dong Mingzhu said that the acquisition of Zhuhai Yinlong shares is due to the company's advanced lithium titanate battery technology. However, from the actual situation, Zhuhai Yinlong is very weak in the manufacturing experience of the whole vehicle, and the automobile production line is not perfect. If this time, I really want to invest in Tianjin FAW Xiali, for FAW Group, it is undoubtedly a good opportunity to reorganize Tianjin FAW Xiali; and for Dong Mingzhu himself, her "building a car plan" will take a big step forward. .

According to industry analysts, Dong Mingzhu's shareholding in FAW Xiali will be able to use the existing vehicle production line of Tianjin FAW Xiali to lay the upstream and downstream industries and realize the mass production of new energy vehicles as soon as possible. At the same time, the transformation of the Xiali brand may become a win-win result. But whether it will eventually be recognized by the market remains to be tested.

Xiali turns to new energy or becomes a shortcut

In recent years, due to the lag of product development and unclear brand positioning, the overall product sales performance of Tianjin FAW Xiali has gone from bad to worse, and FAW Group has a long-standing reform of Tianjin FAW Xiali.

With the exception of August this year, Xu Liuping officially became the chairman and party secretary of China First Automobile Group Corporation. After that, the rumors about FAW Group's restructuring of its core business and the revision of its own sector were endless. In the independent sector, FAW Xiali became the core of Xu Liuping's core processing.

According to FAW Xiali's semi-annual report, in 2017, FAW Xiali's revenue for the first half of the year was 623 million yuan, down 37.9% year-on-year. The net profit attributable to shareholders of listed companies was 868 million yuan. In the report period, the sales volume was only 11,500 units, down 39.4 year-on-year. %.

In this regard, some industry experts who do not want to be named told reporters that for the current FAW Xiali, it is obviously not a big win to turn over the traditional fuel vehicles. The key energy development will be a shortcut to turn over, and it is also a fame and fortune. "Coup".

The reporter learned that compared with FAW Car, although the performance of FAW Xiali is not good, it has a more "geo" advantage. Tianjin is located in the Beijing-Tianjin-Hebei economic circle. It is a gathering place for battery motors and other production areas. It is also a place to consume new energy vehicles. Recently, the "Opinions of the Beijing Municipal People's Government on Further Optimizing and Improving the Productive Service Industry to Accelerate the Construction of a High-Skilled Economic Structure" was released. The new business model of new energy vehicles was highlighted, including the deployment of new energy vehicles in the Beijing-Tianjin-Hebei region. Test the experimental base.

In addition to policies and favorable blessings, a large consumer audience has also become a driving force to support the consumption of new energy vehicles. According to the latest report released by Wilson Consulting, in the distribution of new energy passenger car sales in 2016, Beijing, Shanghai, Shenzhen and Tianjin are the four cities with the most purchases of new energy vehicles.

More importantly, the new energy business will also solve the problem of “competition of the industry” between Xiali and FAW Cars for many years, and at the same time help alleviate the problem of long-term losses.

In fact, the new policy with double points is about to land. Taking BYD, the leader in new energy vehicle sales, as an example, the company expects to generate a large amount of new energy points in 2018, and its revenue from external sales may contribute significantly to the group's earnings. And this can also be a profit model that Xiali can learn from.