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Compared with flat-screen TVs, curved TVs are not only more aesthetic, but also have a wider perspective and can better meet the urgent needs of users' visual health. Dong Wentian, vice president of the No. 6 Hospital of Peking University, believes that the curved surface is superior to the flat display in terms of “effectively displaying the information attention area†and “effective display reading efficiencyâ€, and the attention area is large and the reading efficiency is high. It is the core advantage of surface display.
In the current Chinese market, 33 brands such as Hisense, Samsung and others have introduced surface display products, and as many as 289 product models have increased nearly 2 times from last year. Curved TV is becoming an important force in promoting product upgrades. 
As a representative of the high-end color TV market in China, Hisense MU9600 series ULED curved TV adopts a split design, which makes the body more slim, the perfect combination of surface high-definition screen with 4000R gold curvature, floating base and split host, full of smart Dynamic and metallic fashion sense. This product uses contrast enhancement, color gamut, dynamic range, etc. through the application of Local Dimming backlight partition, Hi-view Pro picture quality engine chip, third-generation quantum dot ultra high color gamut, and nano moth eye bionic screen. The key quality indicators have all been greatly improved, which makes the on-the-spot feeling of the movie more shocking and makes people feel like they are on the ground.
Although the color TV market has been relatively sluggish this year, the market demand for curved TV is rapidly magnified, becoming a major force driving the growth of the high-end market. According to the data from China Excel, the market for 48-inch and above color TV products in the first half of 2017 decreased by 7% year-on-year, but the number of products with curved-screen TVs of 48 inches and above increased by 47% in contrarian terms. China Yikang forecast, 2017 China Market sales of curved surface TVs will exceed 4 million units.
According to IHS's forecast, the share of curved TV shipments in 2017 will reach 5.0%, a significant increase of 1.1 percentage points from 2016. IHS statistics of the global color TV shipments in the first quarter of 2017 showed that Hisense TV surface shipments reached 7.7%, ranking third in the world.
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The high-end surface TV represented by Hisense MU9600 ULED curved TV on the 8th Symposium on Surface Display 2017 held in Beijing on August 8th with high definition, high color gamut, high dynamic range, and high motion fluency The perfect experience of the degree has won the "2017 Market Pioneer Product" award with the highest honor in today's curved TV market.