LED display frequency shot, playing a product differentiation battle!

As the LED display gradually enters people's daily life, the price of the conventional display screen decreases with the transparency of the market, the competition between enterprises becomes increasingly fierce, the price drops and then falls, and the homogenization competition, the enterprise The profits are no longer in the past. On the one hand, such changes have had a huge impact on the conventional LED display market, which has a low barrier to entry. Price wars and homogenization competition have almost become the norm in the current market environment. On the other hand, after many years of development in the LED display industry, the production capacity of some low-end and mid-range products has been seriously oversupplied, which has led to further deterioration of the market competition environment. Enterprises are struggling in the brutal market competition. It is the increasingly bad market competition that has prompted many LED display manufacturers to play a different product differentiation. Only by starting from differentiation can we win market competitiveness and win market opportunities.

Of course, from the perspective of consumers and the public, the traditional LED display is square, most of them are mainly rectangular, and there is not much new look in appearance. The public seems to have produced a serious aesthetic for this type of display. fatigue. This is obviously not compatible with the current era of highly informationized and digitized. However, LED displays, especially outdoor LED displays, play a vital role in information dissemination and display functions. Therefore, how to become the leader of the industry and attract the attention of the public in the "all beings" has become an unstoppable development mission of LED display companies. Therefore, the market development of creative display has emerged. More commercial display occasions and industry designers have begun to incorporate creative display into the design concept, which will also drive LED display into a wider and higher-end market application.

As a high-tech LED display, the iterative update of technology is the main profit point and product highlights. At the time of the LED display, due to the backwardness of technology, the LED display has only a single display information and image function. With the advancement of technology, especially the development of process manufacturing, product personalization, and the technical improvement of LED display control systems, LED displays have made great breakthroughs and developments both in appearance and content. For example, the appearance of LED shaped display screens also breaks the traditional concept that large screen splicing systems can only be spliced ​​into rectangular shapes. It can be freely spliced ​​into a variety of irregular shapes to display highly creative content. Not only can it attract the attention of the audience in the first time, but also better expand the application range of LED display splicing.

In addition, the past 2016 is called the "VR first year", and this title is certainly not just a hole. It is a statement shared by professionals in the global scientific and technological community. The hot trend of VR/AR has further accelerated the multi-dimensional application of LED display technology. There are also many industry veterans who are very interested in VR and AR, and are already doing such technical reserves. When the technology reserves to a certain extent, it is more practical, and if it can solve the actual problems of users, it will be mass-produced and then widely marketed. “Intelligent interaction” is also the mainstream vocabulary of the moment. VR and AR technologies will perfectly realize “personal screen interaction”. For the development of the industry, this is not only a challenge but also an opportunity. In addition, the naked-eye 3D technology turned out to be extremely rich, or changed the LED display's earlier manifestations. Holographic projection technology has now been applied to all areas of life. It not only produces a three-dimensional aerial illusion, but also allows the illusion to interact with the performers and complete the performance together to produce a stunning performance. It is also very likely to become an important segment of LED creative display.

It is reported that American advertising guru Leo Burna once said: "I am convinced that excellent creative works will always be the central axis of a successful agent's forward wheel - the past is, now is, the future is also the same." Creative is not only a technology upgrade The inevitable product also caters to the needs of the current era.